Design thinking

When it comes to making visualizations, time really is on your side.

A conversation between Roger Martin and Tim Brown.

Tactics for empathizing with users.

Airbnb, Uber, and others are facing the unintended consequences of their platforms’ design choices.

It focuses on people rather than technology.

Designers panicked when they first tried agile development, then proved their value in new ways.

A new book by an executive at the famous idea factory IDEO should come with a caveat: don’t imitate the company’s rules for success unless you overhaul your culture first.

The best data tools let you to see something you weren't expecting, and allow you to act on it.

Consensus is often the enemy of innovation.

Continuous improvement at Toyota Motor Company is now a business legend. For three decades, Toyota enlisted its employees in a relentless drive to find faster, more efficient methods to develop and make low-cost, defect-free cars. The results were stupendous. Toyota became the benchmark in the automobile industry for quality and low cost. The same, however, […]

Oliver Yeh, a first-year Mechanical Engineering student at MIT, just successfully designed, launched and retrieved a camera 17.5 miles into the atmosphere...

Right when we need it most, spatial skills are being taught the least.

Why designers should hope their audience is in a good mood.

Drivers can't have too much or too little faith in self-driving cars.

Accessibility makes products better for everyone.

Tom Hulme, design director at IDEO, offers three inexpensive yet effective ways to test your next great product.

Welcome to the new HBR.org! Deputy Editor Katherine Bell and I are incredibly excited to show you around some of the new features and guide you to some of the places you already know and love. As I detailed in a post on December 10, the main goal of this redesign is to bring together […]

A new study confirms that we hate our open offices — and that they don’t even help us collaborate.

R&D has long been a costly and inexact process. Now some companies are trying a radically new approach, giving customers the tools to design and develop their own products.

Introducing our month-long series on data visualization.

In order to create products and services that are successful in the market, it is crucial for companies and start-ups to develop empathy and understanding...

Use design thinking for competitive advantage. If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard...

A year's worth of management wisdom--to read and hear. In this enhanced edition of "HBR's 10 Must Reads 2018," readers get audio interviews alongside...

In innovation, experimentation is much talked about in the abstract, but poorly understood in practice. It bridges solution generation and implementation,...

Case Supplement for Case SMU948

Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in...

This case, a follow-up to "Design Thinking in Action (A): South Western Railway" (UVA-S-0377), finds South Western Railway (SWR) and its design-consultancy...

A year's worth of management wisdom, all in one place. We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review...

In 2020, Banco del Barrio (BB) celebrated its12th anniversary since its establishment as a non-bank correspondent. BB had successfully reduced the traditional...

Does your organization support creativity--or squash it? If you read nothing else on cultivating creativity at work, read these 10 articles. We've combed...

This highly engaging strategy formulation exercise allows participant to unlock their creativity through the systematic five-step process of blue ocean...

This case features a protagonist (Gen Isayama - GSB 2003) who established and runs a VC firm/incubator called World Innovation Lab (WiL) that is based...

Patagonia has set a goal of eliminating all textile waste by 2025. As a leader in the sustainable apparel industry, this includes not only the cut-and-sew...

A team of analysts at Nedbank Group (Nedbank) had generated a solution to an important client-centered issue, but the solution was not welcomed by the...

Jennifer Parks, a newly appointed business development officer at PillarPoint Home Loans, is given a mandate to identify and develop a new-growth initiative...

In this field-based case, the City of Philadelphia's Office of Transportation, Infrastructure, and Sustainability is deciding how best to improve safety...

CarMax, based in Richmond, Virginia, is the largest retailer of used cars in the United States. Over the past several years leading up to 2019, CarMax...

Arist was a Boston, Massachusetts-based startup with a text message learning platform. It was founded by three undergraduate students and raised more...

This third case in the series that begins with "Design Thinking in Action (A): South Western Railway" (UVA-S-0377) describes two waves of experimentation...

When it comes to making visualizations, time really is on your side.

In order to create products and services that are successful in the market, it is crucial for companies and start-ups to develop empathy and understanding...

A conversation between Roger Martin and Tim Brown.

Teaching note for case SKE209.

Use design thinking for competitive advantage. If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard...

A year's worth of management wisdom--to read and hear. In this enhanced edition of "HBR's 10 Must Reads 2018," readers get audio interviews alongside...

In innovation, experimentation is much talked about in the abstract, but poorly understood in practice. It bridges solution generation and implementation,...

How PepsiCo is harnessing the power of design.

Tactics for empathizing with users.