Web-based technologies

And why your company can’t ignore it.

The best stay attuned to their customers’ signals in the social graph.

The Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing.

Many CMOs see their digital future, but still struggle to make the case across the executive ranks.

While social media often commands favorable media attention, the less often told story is that successful initiatives are rare to come by and that there are still a number of organizational roadblocks that managers need to overcome in order to make progress. Still, we are seeing signs of progress in the form of new efficiencies, […]

How connected technologies can take advantage of the way we think.

TV without social will be as hard to remember as movies without sound.

The problems with the company are ingrained in its business model.

A proposed SEC rule would require companies to disclose their cybersecurity governance capabilities.

Consumers today connect with brands in fundamentally new ways, often through media channels that are beyond manufacturers' and retailers' control. That...

A conversation with MIT professor Alex “Sandy” Pentland.

Many pundits are railing about Cisco's move into the server market because the company's current gross margins are 10-20% less in the server market than...

A second generation of electronic commerce is emerging, one that will be shaped more by strategy than by experimentation. The battle for competitive advantage will be waged along three dimensions: reach, affiliation, and richness.

Microsoft monetized desktops, Google monetized eyeballs, LinkedIn monetizes the social network. One way to create a great fortune is to ride the next wave, and my money’s on LinkedIn. Bain Capital, Greylock, Sequoia, and Bessemer Ventures — four very savvy venture firms — recently invested $53 million dollars in the company at a billion dollar […]

E-commerce is shifting--from making purchases online to going shopping online, a social experience in which people interact in a 3-D Web space.

New technologies can be dazzling. But do they represent the future of retailing? Have the fundamentals really changed?

Google’s stock is now down more than 50% year to date but the Google guys don’t seem to be concerned. Here’s why — and why it is critically important to your business: Most people think the reason is because Google dominates search. But Google is building a new secret weapon that has more to do […]

The challenge will be distribution.

To stay relevant, the winners of Web2 need to start using the tools of Web3.

A couple of weeks ago, my manager asked me to sign up for Twitter. The basis: Twitter is a big source of traffic for HBR.org, and as editors we should all understand how readers reach us. No arguments there, but I still had my reservations. The only aspect of social media I’ve truly embraced is […]