-
How Sales Reps Can Succeed in the Social Era
Customer service Digital ArticleThe best stay attuned to their customers’ signals in the social graph. -
Where Does the Customer Fit in a Service Operation?
Organizational restructuring Magazine ArticleWhile management skills can improve service systems, a manager is better off if he or she first has a clear understanding of the operating characteristics that set one service system apart from another. This author offers one view of services, which, if followed, results in a “rational approach to the rationalization” of services. His view, […] -
Zappos' CEO on Using Corporate Relocation to Preserve Customer-Led Culture
Organizational Development Digital ArticleCEO Tony Hsieh explains why the company moved from San Francisco to Las Vegas. -
How to Deal with Customer Shakedowns
Sales & Marketing Magazine ArticleIt's one of the most basic aphorisms of business: The customer is always right. But when companies, especially large ones, try to rectify a service failure,... -
Are Some Customers More Equal than Others? (HBR Case Study and Commentary)
Leadership & Managing People Magazine ArticleJill Hoover was looking skyward, marveling at the heart-stopping beauty of Paradise Park-Seattle's newest attraction, its tallest and scariest roller... -
Cisco Sees the Future
Managing people Magazine ArticleCisco’s CEO on reading market trends before anyone else does -
Why Kindness is Good Business
Communication VideoA genuine and human approach to transactions is rare, but it can transform a business. -
Building Trust into Telehealth
Communication Digital ArticleFour recommendations to improve the (virtual) doctor-patient relationship. -
How to Measure the Value of Virtual Health Care
Sales & Marketing ResearchA framework to help policymakers, insurers, and providers consider how telehealth fits into their future. -
How Loyalty Programs Are Saving Airlines
Customer service Digital ArticleThe pandemic has cast a spotlight on a historically undervalued asset. -
Think Customers Hate Waiting? Not So Fast...
Sales & Marketing Magazine ArticleManagers typically look for ways to reduce wait time to increase customer satisfaction. New research suggests there's a better approach: showing customers... -
The Ripple Effect of a Great Work Culture
An organization's culture powerfully shapes how people behave and how they do their work. Culture can therefore be more important than strategy for sharpening... -
Service With a Very Big Smile
Sales & Marketing Magazine ArticleNew research confirms that the bigger the employees' smiles, the happier the customers. -
Leading by Letting Go
Sales & Marketing Digital ArticleLessons from an American Express exec who threw out the script. -
Fighting Bias on the Front Lines
Diversity and inclusion Magazine ArticleLearn to detect subtle discrimination in your customer service. -
High-Tech Touchpoints Are Changing Customer Experience
Customer experience Digital ArticleAs technology becomes more powerful and affordable, your company is only limited by its imagination. -
Curveball: Strategies to Fool the Competition
Strategic planning Magazine ArticleA couple of years ago, I coauthored with Rob Lachenauer an article called “Hardball: Five Killer Strategies for Trouncing the Competition.” The piece, along with a subsequent book, was misunderstood by many people. Critics said that hardball meant playing dirty or mean, neither of which is true. What is true is that hardball—let’s face it, […] -
The Power of Positive Surveying
Sales & Marketing Magazine ArticleResearch suggests a new way for companies to use customer satisfaction surveys: Instead of asking customers what went wrong, begin by asking what went... -
Taking the Measure of Mood
Organizational culture Magazine ArticleThe Inn at Little Washington, in Virginia’s Shenandoah Valley, is one of America’s most acclaimed restaurants, rated number one in North America by Travel + Leisure magazine and listed among the top ten in the world by the International Herald Tribune. Yet, as co-owner and chef Patrick O’Connell explains, exquisite food is the norm at […] -
The Harvard Contest That's Trying to Improve Health Care Delivery
Innovation & Leadership Digital ArticleMeet the innovative finalists.
-
Ford Motor Co.: Dealer Sales and Service
Technology & Operations Case Study11.95View Details Since Henry Ford founded Ford Motor Co., Ford vehicles have been sold and serviced the same way. By the late 1980s Ford began to consider making changes... -
Laura Ashley and Federal Express Strategic Alliance
Technology & Operations Case Study11.95View Details In an effort to improve its global distribution system and thus enhance customer service in its shops around the world, Laura Ashley entered into a path-breaking... -
Samsung Electronics: Using Affinity Diagrams and Pareto Charts
Leadership & Managing People Case Study11.95View Details Samsung Electronics had experienced a series of quality-related problems, including the recall of one of its LCD TV models. Unfortunately for quality... -
Ritz-Carlton: Using Information Systems to Better Serve the Customer
Technology & Operations Case Study11.95View Details Explores the interface of an information system that keeps track of guests and their preferences, and the people systems that deliver multiple services... -
Loren Rathbone's Investment: The Flashing Red Light
Finance & Accounting Case Study11.95View Details In 2008, a retired farmer from Moose Jaw, Saskatchewan, was facing a challenging investment decision. He had recently met with a real estate investment... -
First Direct (A)
Technology & Operations Case Study11.95View Details Describes the operations and strategy of the world's largest, fastest growing branchless bank. Using a person-to-person interface over conventional phone... -
Maru Batting Center: Customer Lifetime Value
Sales & Marketing Case Study11.95View Details This exercise is one in a series intended to help students learn how to perform financial calculations in marketing contexts. Maru Keitou, a decorated... -
Managing a Global Team: Greg James at Sun Microsystems, Inc. (A)
Leadership & Managing People Case Study11.95View Details Greg James, a global manager at Sun Microsystems, Inc., sets out to meet with his entire 43-member customer implementation team spread across India, France,... -
ETrade Securities, Inc.
Sales & Marketing Case Study11.95View Details ETrade pioneered the electronic deep-discount brokerage business and experienced phenomenal growth by making extensive use of technology to achieve significant... -
Call Center Design for Lion Financial Services
Technology & Operations Case Study11.95View Details Andy Carr, the founder of a small consulting firm that specializes in telephone call-centers, is completing an analysis of call center operations for... -
Harvard ManageMentor: Retaining Employees
25.00View Details In this course, students will learn how to reduce costly turnover and retain the best talent. They will explore the most common reasons employees leave... -
Auto Collection: Ford's Better Idea for Selling Cars and Trucks
Technology & Operations Case Study11.95View Details Ford encourages its independent dealers to consolidate, showing them the benefits size can bring both to themselves and their customers. Now, consolidated... -
RKO Warner Video, Inc.: Incentive Compensation Plan
Technology & Operations Case Study11.95View Details Details the design and implementation of an incentive bonus plan for video store managers. The problem for top management of the chain is to induce the... -
Air India: The Image Damage of "Pee-Gate"
Management Case Study11.95View Details This case describes unruly passenger behaviour on National Aviation Company of India Ltd.'s New York-Delhi flight. It elaborates on the airline crew's... -
The Mitchell Family and Mitchells/Richards
Technology & Operations Case Study11.95View Details Describes a small, luxury retail chain's operational sophistication achieved through the use of technology and "high-touch" customer service. A family-run... -
Strategy Execution and Collective Emotions: National Air
Strategy & Execution Case Study11.95View Details The case illustrates how seeming good strategy (in terms of content) can fail in the process of implementation. A brilliant CEO strategist failed to convince... -
OTISLINE (B)
Technology & Operations Case Study5.00View Details Provides a brief update about the OTISLINE application and service center concept. Includes discussions of the chairman's perception of the impact of... -
Value Chain and IT Transformation at Desko (A)
Technology & Operations Case Study11.95View Details This case describes the history of Desko, a Canadian manufacturer of wood office furniture, as it faced a crisis that threatened its own existence. The... -
Harvard ManageMentor: Customer Focus
Strategy & Execution Tool25.00View Details In this course, students will learn how to use customer knowledge to deliver value and ultimately boost profitability. They will discover how to build... -
Kinko's
Sales & Marketing Case Study11.95View Details Over the decades, Kinko's had forged a deep emotional bond with consumers by easing their anxiety and helping them solve pressing document processing...
-
How Sales Reps Can Succeed in the Social Era
Customer service Digital ArticleThe best stay attuned to their customers’ signals in the social graph. -
Where Does the Customer Fit in a Service Operation?
Organizational restructuring Magazine ArticleWhile management skills can improve service systems, a manager is better off if he or she first has a clear understanding of the operating characteristics that set one service system apart from another. This author offers one view of services, which, if followed, results in a “rational approach to the rationalization” of services. His view, […] -
Zappos' CEO on Using Corporate Relocation to Preserve Customer-Led Culture
Organizational Development Digital ArticleCEO Tony Hsieh explains why the company moved from San Francisco to Las Vegas. -
How to Deal with Customer Shakedowns
Sales & Marketing Magazine ArticleIt's one of the most basic aphorisms of business: The customer is always right. But when companies, especially large ones, try to rectify a service failure,... -
Are Some Customers More Equal than Others? (HBR Case Study and Commentary)
Leadership & Managing People Magazine ArticleJill Hoover was looking skyward, marveling at the heart-stopping beauty of Paradise Park-Seattle's newest attraction, its tallest and scariest roller... -
Marketing Reading: Customer Centricity, Exhibit Slides
Sales & Marketing Digital ArticleDebrief Slides for Product #8171. -
Cisco Sees the Future
Managing people Magazine ArticleCisco’s CEO on reading market trends before anyone else does -
Ford Motor Co.: Dealer Sales and Service
Technology & Operations Case Study11.95View Details Since Henry Ford founded Ford Motor Co., Ford vehicles have been sold and serviced the same way. By the late 1980s Ford began to consider making changes... -
Why Kindness is Good Business
Communication VideoA genuine and human approach to transactions is rare, but it can transform a business. -
Building Trust into Telehealth
Communication Digital ArticleFour recommendations to improve the (virtual) doctor-patient relationship.