Without a Great Product, Does Authenticity Matter?

Gillian Arnold is the principal of GA Luxury Consulting France has always conveyed a “Château” mentality in marketing its wine, positioning itself as the world’s premier vintner. So, plenty of eyebrows were raised by the news that the Bourdeaux region’s Château Latour-Laguens had been sold to a Chinese buyer — no great heritage of wine-making […]