This post is part of the HBR Insight Center Growing the Top Line.
Category Creation Is the Ultimate Growth Strategy
This post is part of the HBR Insight Center Growing the Top Line. Laird Hamilton is my hero. He’s not only one of the world’s best big-wave surfers but he also created an entirely new category within the sport called tow-in surfing. The innovation came about because Laird aspired to surf a deepwater reef break […]
September 26, 2011
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New!
HBR Learning
Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.