Last year we heard a chorus of “water is the new oil,” including a memorable BusinessWeek cover depicting oil baron T. Boone Pickens knee-deep in H20. This year the cry is “water is the new carbon” in response to a heightened awareness that resources such as water are more critical and valuable to a company’s operation (and brand value) than previously assumed. If you are a water-intensive business such as the food and beverage sector, water is now at the top of your list of sustainability issues to address.