When Howard Schultz initially proposed to buy Starbucks from its founders, the chain had three stores; he had a plan to expand to 150 stores. Today Starbucks has more than 22,000 stores and is now opening in Italy — a lifelong dream for Schultz.
What It Takes to Build a Startup into a Brand
Lessons from Howard Schultz, Leslie Wexner, and Brunello Cucinelli.
March 09, 2016
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New!
HBR Learning
HBR Learning
Business Case Development Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Business Case Development. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Make your next business case more compelling.