First impressions are often lasting impressions. That being the case, what impression does your company convey to outsiders?
A version of this article appeared in the January 1984 issue of Harvard Business Review.
Upgrade Your Company’s Image—and Valuation
The primary goal of any company is to attract the customers to its product or service. But smaller companies often pursue the goal so singlemindedly that they overlook or give only passing attention to the image they project to the world at large. This image can affect the attention smaller businesses get from those people […]
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New!
HBR Learning
HBR Learning
Finance Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Finance Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Strengthen your fluency in financial statements.