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Priceline’s CEO on Creating an In-House Multilingual Customer Service Operation
International business Magazine ArticleAnswering customers’ calls in 42 languages, usually 24 hours a day, creates logistical and talent management challenges. But The Priceline Group’s Booking.com brand finds that the payoff is worth it. -
Innovate at Your Own Risk: Deborah Wince-Smith on Competitiveness
Emerging markets Magazine ArticleThe U.S. may be the world’s leading innovator, but it won’t be for long if investors, regulators, and the legal establishment continue to penalize companies for risk taking, says Deborah Wince-Smith, president of the Council on Competitiveness. Recently, the council’s National Innovation Initiative, a leadership network of CEOs and university presidents, released a report in […] -
Taking the Measure of Mood
Organizational culture Magazine ArticleThe Inn at Little Washington, in Virginia’s Shenandoah Valley, is one of America’s most acclaimed restaurants, rated number one in North America by Travel + Leisure magazine and listed among the top ten in the world by the International Herald Tribune. Yet, as co-owner and chef Patrick O’Connell explains, exquisite food is the norm at […] -
Crucible: Losing the Top Job—and Winning It Back
Entrepreneurship Magazine ArticleWhen Michael Mack was fired from the company he’d built, he was devastated. It would end up being the best thing that could have happened to him. -
Airbnb Is Facing an Existential Expansion Problem
Government policy and regulation Digital ArticleAs the platform scales, it replaces local culture with more tourists. -
3 Steps to Break Out in a Tired Industry
Competitive strategy Digital ArticleFocus, eliminate, replace. -
How the Best Restaurants in the World Balance Innovation and Consistency
Innovation Digital ArticleIt’s all about process. -
HBR Case Study: Time for a Unified Campaign?
Brand management Magazine ArticleAlegre Hotels has traditionally left promotion to each of its diverse properties. But a looming crisis may call for a new strategy. -
Where Does the Airline Industry Go from Here?
Government policy and regulation Digital ArticleEighteen months into the pandemic, a panel of experts discuss what’s changed, whether the bailouts were misspent, and if business travel is ever coming back. -
Everyone Says They Listen to Their Customers—Here’s How to Really Do It
Customer service Digital ArticleLessons from a luxury hotel chain. -
Capturing Customers’ Spare Change
Analytics and data science Magazine ArticleGetting customers to make impulse purchases at the checkout counter has always been more of an art than a science. Now, though, the fast-food industry is combining psychology and computer technology to increase impulse buying. This new sales strategy exploits what we call the “spare-change effect”—people’s willingness to buy with change goods that they wouldn’t […] -
Life’s Work: Ferran Adrià
Leadership Magazine ArticleSquib -
The Tourism Time Bomb
Global Business Magazine ArticleThe number of international tourist visits will more than double in the next dozen years. As demand for access to hot spots outpaces capacity, some companies... -
The Hazards of Hounding
Motivating people Magazine ArticleCompanies aggressively offer discounts, introductory coupons, and other incentives to lure new customers—and, often, those prospects oblige by making an initial purchase. But my research in the financial services, fast food, and automotive sales and service industries shows how these tactics can backfire. In one study, involving 300 new customers of a bank, 71% of […] -
The Health Risks of Business Travel
Health and behavioral science Digital ArticleIn some cases, they’re worth it. -
How Airlines Can Cut Costs — Without Annoying Customers
Strategy Digital ArticleFrequent flyer miles can incentivize passengers not to use some high-cost services. -
Life’s Work: Mario Batali
Entrepreneurship Magazine ArticleMario Batali wanted to grow up to be a banker in Spain. While studying business management and Spanish theater in college, he worked at a New Jersey restaurant called Stuff Yer Face and “fell addicted to the adrenal rush that happens during a dinner service.” He went on to become one of America’s most successful […] -
How to Avoid Frustrating Business Travel Mishaps
Leadership & Managing People Digital ArticleA concise guide. -
The Best Luxury Services Are Customized, Not Standardized
Sales & Marketing Digital ArticleYou can't rely on a checklist. -
How to Find the Time to Connect with Colleagues When You're Very, Very Busy
Leadership & Managing People Digital ArticleStrategies for overscheduled, under-connected employees.
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Singapore Airlines (C): Managing a Strategic Paradox
Leadership & Managing People Case Study5.00View Details Supplement to case IMD724. The C case takes a broader geographical view, while focusing on Singapore Airlines' strategic differentiation. The airline,... -
JetBlue and Gladly: Omnichannel Customer Service
Innovation & Entrepreneurship Case Study11.95View Details Facing increased customer service scrutiny in the airline industry, JetBlue, in August 2017, announced a partnership with Gladly, a relatively new entrant... -
Hurtigruten: Sailing into Warm Water?
Strategy & Execution Case Study11.95View Details As this case opens in 2019, CEO Daniel Skjeldam and his team have successfully reinvigorated Hurtigruten, a storied but struggling Norwegian ferry and... -
Expo'98 (B): Ticketing Strategy
Strategy & Execution Case Study5.00View Details In the Expo98 (A) case, Julio Cardoso, an INSEAD Alumnus, is being asked to design the ticketing strategy for Expo98. He needs to analyse the objectives... -
Twiddy & Company: Trust in a Chaotic Environment
Management Case Study11.95View Details -
The Priceline Group: Booking a Place for the Future
Strategy & Execution Case Study11.95View Details The Chairman of the Priceline Group is considering the actions he must take to confront an evolving external environment, new direct competition, disintermediation... -
Managing Customers for Growth: Course Overview for Students
Management Case Study8.95View Details Managing Customers for Growth (MCG) is a 14-session elective course for second-year MBA students at Harvard Business School. It is designed for business... -
The Tate's Digital Transformation
Sales & Marketing Case Study11.95View Details John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the... -
Kuoni: Missing the Digital Boat - The Downfall of an Icon in the Travel Industry
Sales & Marketing Case Study11.95View Details This case illustrates the challenges for a non-digital player adjusting to digital disruption in the travel and tourism industry. The rise and fall of... -
Ctrip: Scientifically Managing Travel Services
Leadership & Managing People Case Study11.95View Details Ctrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding... -
Shopify or Amazon, that is the question
Management Case Study11.95View Details This business case is about the battle between Amazon Marketplace and Shopify in the competitive and fast-growing e-commerce market. It uses the decision-making... -
The Coronavirus (COVID-19) Pandemic and the Global Economy (A)
Global Business Case Study11.95View Details In April 2020, the world struggled to contain the exponential escalation of the coronavirus (COVID-19) pandemic. Dozens of countries had imposed restrictions... -
The Walt Disney Company: Theme Parks
Sales & Marketing Case Study11.95View Details As he seeks to place the division he leads on a firm footing for the future, Tom Staggs, chairman of Walt Disney Parks and Resorts, is considering a range... -
Airbnb in Amsterdam (B)
Innovation & Entrepreneurship Case Study5.00View Details In December 2014, the City of Amsterdam and Airbnb announced an MOU to promote responsible home-sharing and to simplify the payment of tourist tax for... -
Continental Hope Group
Sales & Marketing Case Study11.95View Details This case provides an opportunity to examine and discuss how a traditional Chinese private business was launched and developed into a globalizing, multi-industry... -
The Coronavirus (COVID-19) Pandemic and the Global Economy (B)
Global Business Case Study5.00View Details By December 2020, the COVID-19 pandemic had swept across the globe, creating widespread disruption in all aspects of everyday life. Almost 90 million... -
Expo'98 (A): Ticketing Strategy
Strategy & Execution Case Study11.95View Details In the Expo98 (A) case, Julio Cardoso, an INSEAD Alumnus, is being asked to design the ticketing strategy for Expo98. He needs to analyse the objectives... -
Game of Thrones: Tourism in Dubrovnik, Croatia
Sales & Marketing Case Study11.95View Details In 2018, Game of Thrones, a widely popular television series, had inspired a significant increase in tourism to one of its filming locations: Dubrovnik,... -
Booking.com
Technology & Operations Case Study11.95View Details The case reveals how Booking.com has become the world's leading travel accommodation platform. The company has put online experimentation at the heart... -
Singapore's 'Crazy Rich Asians' Experience of City Branding
Sales & Marketing Case Study11.95View Details Tourism has been an important economic pillar for Singapore for decades, contributing 4% to Singapore's Gross Domestic Product (GDP). While Singapore...
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Singapore Airlines (C): Managing a Strategic Paradox
Leadership & Managing People Case Study5.00View Details Supplement to case IMD724. The C case takes a broader geographical view, while focusing on Singapore Airlines' strategic differentiation. The airline,... -
JetBlue and Gladly: Omnichannel Customer Service
Innovation & Entrepreneurship Case Study11.95View Details Facing increased customer service scrutiny in the airline industry, JetBlue, in August 2017, announced a partnership with Gladly, a relatively new entrant... -
Priceline’s CEO on Creating an In-House Multilingual Customer Service Operation
International business Magazine ArticleAnswering customers’ calls in 42 languages, usually 24 hours a day, creates logistical and talent management challenges. But The Priceline Group’s Booking.com brand finds that the payoff is worth it. -
Hurtigruten: Sailing into Warm Water?
Strategy & Execution Case Study11.95View Details As this case opens in 2019, CEO Daniel Skjeldam and his team have successfully reinvigorated Hurtigruten, a storied but struggling Norwegian ferry and... -
Expo'98 (B): Ticketing Strategy
Strategy & Execution Case Study5.00View Details In the Expo98 (A) case, Julio Cardoso, an INSEAD Alumnus, is being asked to design the ticketing strategy for Expo98. He needs to analyse the objectives... -
Twiddy & Company: Trust in a Chaotic Environment
Management Case Study11.95View Details -
The Priceline Group: Booking a Place for the Future
Strategy & Execution Case Study11.95View Details The Chairman of the Priceline Group is considering the actions he must take to confront an evolving external environment, new direct competition, disintermediation... -
Innovate at Your Own Risk: Deborah Wince-Smith on Competitiveness
Emerging markets Magazine ArticleThe U.S. may be the world’s leading innovator, but it won’t be for long if investors, regulators, and the legal establishment continue to penalize companies for risk taking, says Deborah Wince-Smith, president of the Council on Competitiveness. Recently, the council’s National Innovation Initiative, a leadership network of CEOs and university presidents, released a report in […] -
Managing Customers for Growth: Course Overview for Students
Management Case Study8.95View Details Managing Customers for Growth (MCG) is a 14-session elective course for second-year MBA students at Harvard Business School. It is designed for business... -
Cathay Pacific: Positioning for Competitive Advantage, Teaching Note
Management Digital ArticleTeaching note for case W35248.