When my daughters were little, each time one of them received a birthday or holiday card from their grandparents with a crisp $20 in it, I silently vowed that I would finally get around to opening a savings account for them at our local bank so they could start learning the virtues of saving and compounded interest. But routinely, months later, I’d stumble across the long-forgotten money, still in the card, that I’d stowed in a bag or a desk drawer. Opening an account for a child is a hassle. Minimum balances, virtually no interest accumulation. I wasn’t sure it was actually worth it.
The Power of Designing Products for Customers You Don’t Have Yet
Examples from ING Direct and Southern New Hampshire University.
August 31, 2016
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New!
HBR Learning
Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.