Let me start with the obvious: Innovation is the buzzword. In fact, it has been the buzzword for so long, you could say we’ve developed a cult around it.
Stop Calling It “Innovation”
The word speaks to your stakeholders — but not to your employees.
February 19, 2020
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Summary.
Research suggests that people react negatively to the word innovation. Some companies seem to be finding that using other terms helps employees engage more with the process.
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Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.
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New!
HBR Learning
HBR Learning
Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.