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How E-Commerce Will Trump Brand Management
Marketing Magazine ArticleThe Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing. -
Just in Time for the Holidays (HBR Case Study and Commentary)
Technology & Operations Magazine ArticleIt's the busiest time of year for North Pole Workshops. Production is in high gear, and the elves are on overtime in the sprint toward Christmas. But... -
Getting Real About Virtual Commerce
Competitive strategy Magazine ArticleA second generation of electronic commerce is emerging, one that will be shaped more by strategy than by experimentation. The battle for competitive advantage will be waged along three dimensions: reach, affiliation, and richness. -
Retailing:Â Confronting the Challenges That Face Bricks-and-Mortar Stores
Technology and analytics Magazine ArticleNew technologies can be dazzling. But do they represent the future of retailing? Have the fundamentals really changed? -
Retailers and Health Systems Can Improve Care Together
Health and wellness Magazine ArticleThey should coordinate their complementary services to help consumers and better address the needs of employers and insurers. -
With Ron Johnson Out, What Should J.C. Penney Do Now?
Leadership transitions Digital ArticleJ.C. Penney and its CEO Ron Johnson have parted ways. The news wasn’t terribly surprising as 2012 had been a challenging year: sales were down by $4.3B, the company lost close to $1B, and its stock price dropped by more than 50%. Despite Johnson’s and his supporters’ pleas of “give us more time,” Penney’s board […] -
5 Surprising Findings About How People Actually Buy Clothes and Shoes
Sales & Marketing Digital ArticleWhen consumers buy online, they spend more. -
Where Leadership Starts
Leadership & Managing People Magazine ArticleIn May 2000, Bob Eckert sat on a plane bound for the West Coast and thought to himself, "What have I done?" He was about to become CEO of Mattel, a struggling... -
The Other Women’s Movement: Factory Workers in the Developing World
Gender Digital ArticleWomen outnumber men in factory jobs in the global supply chain. Are they risking their lives or improving their livelihoods? -
Wal-Mart's New Sustainability Mandate in China
Organizational Development Digital ArticleI just attended the Wal-Mart Sustainability Summit in Beijing. There are times you know you're watching something special. The point of the meeting was... -
Category Creation Is the Ultimate Growth Strategy
Innovation & Leadership Digital ArticleThis post is part of the HBR Insight Center Growing the Top Line. Laird Hamilton is my hero. He's not only one of the world's best big-wave surfers but... -
Suggestion for Starbucks: Try This New Way of Getting Customer Feedback
Sales & Marketing Digital ArticleIn late March, Starbucks launched a new web site to engage its customer community in helping to chart the company's future course. Called My Starbucks... -
How Open Wireless Will Change Your Business
Technology and analytics Digital ArticleYour cellular service and the device you use to make calls and send data over it is one of the last “closed” technologies remaining. But this month a critically important piece of the wireless spectrum comes up for auction that will finally open up that combination of device and network. Who cares? Everyone should: the […] -
Personalization? No Thanks.
Marketing Magazine ArticleLots of companies are buying sophisticated software to make personalized pitches to Web site customers. Problem is, customers don’t seem to care. -
Maclaren’s Stroller Recall: What Would You Do?
Crisis management Digital ArticleSafe to say the management team at Maclaren is having a terrible week. On Monday its US subsidiary issued a press release announcing a recall of every baby stroller it has sold in the United States in the past decade — which means about one million units. The purpose is to install a cover for […] -
How Target Is Taking Sustainable Products Mainstream
Organizational Development Digital ArticleThey're even collaborating with Walmart. -
At Amazon, It’s All About Cash Flow
Finance and investing Digital ArticleHow the company finances its growth. -
Why Retailers Should Retire Holiday Shopping Season
Sales & Marketing Digital ArticleSeasonal binge-buying doesn't fit the way consumers shop now. -
Mobile Shopping’s Data Goldmine
Mobile and wireless technology Digital ArticleSmartphones should be a retailer’s best friend. -
Getting Back to Business
Management Magazine ArticleThe future of shopping in the post-Covid world
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Brand Storytelling
Sales & Marketing Case Study8.95View Details Marketers have long appreciated the value and power of storytelling. Stories fill brands with resonant and relevant meaning and empower brands to serve... -
Spin Master Toys: Going Public - The IPO Process
Finance & Accounting Case Study11.95View Details Spin Master, a children's toy and entertainment company, was getting ready for an initial public offering (IPO). Its founders were weighing their options... -
How IKEA's Strategy Was Formed
Strategy & Execution Case Study11.95View Details This case describes how IKEA's distinctive strategy was formed over a period of about 30 years (late 1940s to late 1970s). It describes how the various... -
Banco Comercial Português in 2002: Frontiers Nearer Home
Strategy & Execution Case Study5.00View Details This study of Banco Comercial Português ("BCP") raises broad issues relating to strategy by growth and acquisition and how market leadership can best... -
The LEGO Group: Publish or Protect?
Technology & Operations Case Study11.95View Details Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work,... -
Loblaw in Canada's Stagnant Grocery Market
Leadership & Managing People Case Study11.95View Details In September 2016, Loblaw Companies Limited (Loblaw), Canada's largest grocery retailer, was facing disappointing financial results, with net income in... -
Jimmy Choo
Sales & Marketing Case Study11.95View Details Jimmy Choo is a British luxury accessories brand, specializing in shoes, handbags, accessories, and fragrances. Founded in 1996 in London by couture shoe... -
Marou: Producing High-End Chocolate from Bean to Bar in Vietnam
Strategy & Execution Case Study11.95View Details In 2011, Samuel Maruta and Vincent Mourou, two Frenchmen living in Vietnam, founded Marou to produce fine chocolate from bean to bar. Just seven years... -
H-E-B: Creating a Movement to Reduce Obesity in Texas
Sales & Marketing Case Study11.95View Details In January 2012, H-E-B Grocery Co., a private retail chain with stores located in Texas and Mexico, was introducing its Healthy at H-E-B program to its... -
CleanSpritz
Sales & Marketing Case Study1.00View Details Sales of CleanSpritz all-purpose cleaning spray have been steadily declining for the past five years, and management believes the decline correlates to... -
Smaart Home Furniture: Adding Value by Adding Services
Strategy & Execution Case Study11.95View Details In 2016, the founder and managing director of Smaart Home Furniture, a furniture manufacturer in southern India, faced a dilemma. Although the business... -
Designing a Compliance Program at AB InBev
Leadership & Managing People Case Study11.95View Details Compliance programs help companies align the interests and behavior of employees with external expectations and regulation. The case discusses how ABInBev,... -
Household Furniture Industry in 1986
Strategy & Execution Case Study8.95View Details Profiles the household furniture industry in the United States in 1986. Designed for use with Masco Corp. (A) and (B). -
Cookie Man: Exploring New Frontiers
Sales & Marketing Case Study11.95View Details Cookie Man, an Australian bakery chain, ventured into India in 2000 with the unique promise of providing "freshly baked premium cookies" on the spot.... -
E-Commerce Analytics for CPG Firms (A): Estimating Sales
Sales & Marketing Case Study8.95View Details The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations... -
Matas (A): Will the Danish retailer's transformation ignite growth?
Strategy & Execution Case Study11.95View Details This case details the struggles of a traditional retailer (Matas) wrestling with the changing retail landscape. The Matas management team recognizes that... -
DMK: Rebranding a Footwear Brand to Connect with Millennials and Gen Z
Management Case Study11.95View Details This case study begins in October 2022, two years after Sophia and Eileen Goh, who were sisters, rebranded the footwear company to expand its customer... -
L.L. Bean: A Search for Growth
Strategy & Execution Case Study11.95View Details In mid-2003, CEO Chris McCormick felt L.L. Bean was in a good position to begin to grow again. For nearly 90 years, the company sold clothing and gear... -
Diversifying P&G's Supplier Base (B)
Sales & Marketing Case Study5.00View Details This (B) case accompanies the (A) case of the same title. -
Kraft Foods Canada: Targeting the Millennials
Sales & Marketing Case Study11.95View Details In 2014, Kraft Foods Canada was working on an action plan for Kraft Singles, the company's brand of processed cheese slices. Although the product had...
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Do Consumers See Your Business as a Force for Good?
Management Digital ArticleA Bentley University and Gallup survey on businesses' role in making a positive impact on society and the environment found that despite some differences... -
Brand Storytelling
Sales & Marketing Case Study8.95View Details Marketers have long appreciated the value and power of storytelling. Stories fill brands with resonant and relevant meaning and empower brands to serve... -
How E-Commerce Will Trump Brand Management
Marketing Magazine ArticleThe Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing. -
Spin Master Toys: Going Public - The IPO Process
Finance & Accounting Case Study11.95View Details Spin Master, a children's toy and entertainment company, was getting ready for an initial public offering (IPO). Its founders were weighing their options... -
How IKEA's Strategy Was Formed
Strategy & Execution Case Study11.95View Details This case describes how IKEA's distinctive strategy was formed over a period of about 30 years (late 1940s to late 1970s). It describes how the various... -
Spin Master Toys: Going Public - The IPO Process, Teaching Note
Finance & Accounting Digital ArticleTeaching Note for case W16567. -
Sustainability Reporting at Dollar Tree, Inc., Teaching Note
Management Digital ArticleTeaching note for case 122044. -
Just in Time for the Holidays (HBR Case Study and Commentary)
Technology & Operations Magazine ArticleIt's the busiest time of year for North Pole Workshops. Production is in high gear, and the elves are on overtime in the sprint toward Christmas. But... -
Getting Real About Virtual Commerce
Competitive strategy Magazine ArticleA second generation of electronic commerce is emerging, one that will be shaped more by strategy than by experimentation. The battle for competitive advantage will be waged along three dimensions: reach, affiliation, and richness. -
Banco Comercial Português in 2002: Frontiers Nearer Home
Strategy & Execution Case Study5.00View Details This study of Banco Comercial Português ("BCP") raises broad issues relating to strategy by growth and acquisition and how market leadership can best...
