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What It Takes to Lead a Disease Research Foundation
Leadership and managing people Digital ArticleThree strategies to stay laser focused on the path to a cure. -
All the Wrong Moves (Commentary for HBR Case Study)
Organizational Development Magazine ArticleNutrorim's products have been gaining national attention. In particular, sales of the company's organic, performance-enhancing sports supplement powder,... -
The View from the Field
Sales & Marketing Magazine ArticleIn this collection of short essays, six executives describe their sales-related success. Jim Koch, of Boston Beer, remembers visiting bars with cold beer... -
All Strategy Is Local
Strategy & Execution Magazine ArticleThe aim of strategy is to master a market environment by understanding and anticipating the actions of other economic agents, especially competitors.... -
Curveball: Strategies to Fool the Competition
Strategic planning Magazine ArticleA couple of years ago, I coauthored with Rob Lachenauer an article called “Hardball: Five Killer Strategies for Trouncing the Competition.” The piece, along with a subsequent book, was misunderstood by many people. Critics said that hardball meant playing dirty or mean, neither of which is true. What is true is that hardball—let’s face it, […] -
"Businesses Exist to Deliver Value to Society."
Organizational Development Magazine ArticleOne of only a handful of African-American CEOs in the Fortune 500, Frazier gained widespread attention when he withdrew from President Trump's business... -
Bringing Minds Together
Innovation Magazine ArticleThe founder of Boston Scientific—which is renowned for its collaborative processes—explains how it really happens. -
Who Has the D? How Clear Decision Roles Enhance Organizational Performance
Organizational Development Magazine ArticleDecisions are the coin of the realm in business. But even in highly respected companies, decisions can get stuck inside the organization like loose change.... -
Putting Customers in the “Wish Mode”
Customer experience Magazine ArticleDon’t settle for just making your product better. Let your customers make it great. -
Making Local Knowledge Global (Commentary on HBR Case Study)
Sales & Marketing Magazine ArticleDavid Martin, chief operating officer of Lexington Labs, was apprehensive about the upcoming meeting with his senior sales executives. Just a few years... -
Conflict-of-Interest Rules Are Holding Back Medical Breakthroughs
Leadership & Managing People Digital ArticleResearchers and companies have to work together. -
What B2B Customers Really Expect
Sales & Marketing Magazine ArticleCompanies aggressively research what customers want. Yet most vendors just don't understand what customers expect of their salespeople. -
Making Local Knowledge Global (HBR OnPoint Enhanced Edition)
Sales & Marketing Magazine ArticleDavid Martin, chief operating officer of Lexington Labs, was apprehensive about the upcoming meeting with his senior sales executives. Just a few years... -
Fixing Pharma's Incentives Problem in the Wake of the U.S. Opioid Crisis
Sales & Marketing Digital ArticleReward outcomes, not volume. -
Scientific Management at Merck: An Interview with CFO Judy Lewent
Financial analysis Magazine Article“Financial theory, properly applied, is critical to managing in an increasingly complex and risky business climate.” -
What Executives Should Remember
Leadership & Managing People Magazine ArticleIn more than 30 essays for Harvard Business Review, Peter Drucker (1909-2005) urged readers to take on the hard work of thinking--always combined, he... -
3 Business Models That Could Bring Million-Dollar Cures to Everyone
Innovation Digital ArticleGene therapy is a medical breakthrough, but today it’s prohibitively expensive. -
A New Generation of Drug Therapies Requires New Business Strategies
Technology & Operations Digital ArticleThe shift toward advanced therapeutic modalities will require life sciences companies to rethink strategy, investments, and risk management. -
Turning Great Strategy into Great Performance
Strategy & Execution Magazine ArticleDespite the enormous time and energy that goes into strategy development, many companies have little to show for their efforts. Indeed, research by the... -
Biogen Unchained
Marketing Magazine ArticleWhen the biotech pioneer had to get a blockbuster drug to market fast, it didn’t lock itself into a rigid supply chain. It joined with partners to become a virtual manufacturer.
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The Opioid Epidemic (A)
Leadership & Managing People Case Study11.95View Details This case provides an overview of the history and causes of the U.S. opioid epidemic. It begins with a history of opium and pain management, leading into... -
Procurement at Betapharm Corp. (A)
Finance & Accounting Case Study11.95View Details Presents a move by Betapharm to centralize procurement and e-sourcing and the many control and incentive issues that arose subsequently. -
Eli Lilly--1998 (A): Strategic Challenges
Strategy & Execution Case Study11.95View Details Deals with key strategic challenges facing Eli Lilly, a highly successful U.S.-based drug company. -
Johnson & Johnson's Choice of Regional Headquarters and Innovation Hub: Why Singapore?
Global Business Case Study11.95View Details In 2019, Ai Hua Ong, Group Chairperson, Asia Pacific of Johnson & Johnson (J&J), was ruminating over the choice of Singapore as the company's regional... -
Genzyme: Engineering the Market for Orphan Drugs
Technology & Operations Case Study11.95View Details Genzyme has made money with external technology in orphan drug markets generally considered to be too small to be attractive to other drug companies.... -
Novartis (A): Being a Global Leader
Finance & Accounting Case Study11.95View Details For the Novartis leaders, the decision to "use stretch budgets again next year" highlights the tension between candor and empowerment and command-and-control,... -
Thulasi Pharmacy: Riding the Digitalization Wave to Omnichannel Retailing
Technology & Operations Case Study11.95View Details The case discusses the opportunity for Thulasi Pharmacy to develop an online sales model, thereby transitioning from a sole store format to omnichannel... -
Richardson-Vicks--1985 (A)
Finance & Accounting Case Study11.95View Details Considers the predicament of Richardson-Vicks in 1985. After 80 years of growth and independence, the company is the object of takeover rumors. The objective... -
OncoMed Pharmaceuticals: Novel Anti-Cancer Stem Cell Therapeutics
Innovation & Entrepreneurship Case Study11.95View Details The OncoMed case study illustrates the significant challenges facing a company that pursues novel therapies in the biotechnology industry. This is as... -
Laurs & Bridz: Implementation of a Customer Relationship Management Solution
Sales & Marketing Case Study11.95View Details Laurs & Bridz Pharmaceuticals Private Limited (Laurs & Bridz) was a state-of-the-art generic pharmaceutical company that exported pharmaceutical products... -
Eli Lilly--1998 (B): Emerging Global Organization
Strategy & Execution Case Study5.00View Details ... -
HealthSouth (A)
Finance & Accounting Case Study11.95View Details This case focuses on an employee in the asset management division of the Birmingham-based HealthSouth who suspects possible fraud in the company's accounting... -
Glaxo and Zantac: The Life, Times, and Near Death of the World's Best-Selling Drug
Sales & Marketing Case Study11.95View Details This case details the history of Zantac, one of Glaxo's most successful products, from inception to deterioration when faced by the rise of generics.... -
ImmuLogic Pharmaceutical Corp. (A): March 1991
Finance & Accounting Case Study11.95View Details ImmuLogic Pharmaceutical Corp., a development-stage biotechnology company, is considering making an initial offering of common stock. The diverse perspectives... -
GlaxoSmithKline in Brazil: Public-Private Vaccine Partnerships
Leadership & Managing People Case Study11.95View Details Three years into a major public-private partnership between GlaxoSmithKline and Fiocuz, Brazil's principal health institute, the company assesses technology... -
David Pyott: The Battle for Allergan (B)
Strategy & Execution Case Study5.00View Details This case series charts the evolution of the hostile battle for Allergan and its ultimate sale to a white knight, Actavis. David Pyott had been the CEO... -
The Antibiotics Crisis: Exploring and Maintaining Partnership Models
Management Case Study11.95View Details The case focuses on the antibiotics crisis / antimicrobial resistance, a global health challenge as described by the World Health Organization. It refers... -
Becton Dickinson (E): An Assessment of Strategic Human Resource Management Profiling
Organizational Development Case Study5.00View Details This case presents an assessment of the strategic human resource management (SHRM) profiling process implemented at Becton Dickinson. It explores the... -
GLAXOSMITHKLINE AND AIDS DRUGS IN SOUTH AFRICA (A): THE FIGHT FOR LIVES AND PROFITS
Leadership & Managing People Case Study11.95View Details The case describes the interactions among pharmaceutical companies, NGOs, and governments in the context of the AIDS epidemic in South Africa. Oxfam singled... -
Merck & Co., Inc.
Innovation & Entrepreneurship Case Study11.95View Details The protagonists of the case are CEO Kenneth Frazier and Roger Perlmutter, president of research, as they contemplate Merck's future in light of a difficult...
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Interview with Dr Frank Stangenberg-Haverkamp, Merck
Leadership & Managing People Digital ArticleVideo supplement to case ISB123. -
Amgen, Inc.: Planning the Unplannable, Teaching Note
Organizational Development Digital ArticleTeaching Note for (9-492-052). -
The Opioid Epidemic (A)
Leadership & Managing People Case Study11.95View Details This case provides an overview of the history and causes of the U.S. opioid epidemic. It begins with a history of opium and pain management, leading into... -
Hikma Pharmaceuticals Governance Journey, Teaching Note
Management Digital ArticleTeaching note for case 318108. -
Procurement at Betapharm Corp. (A)
Finance & Accounting Case Study11.95View Details Presents a move by Betapharm to centralize procurement and e-sourcing and the many control and incentive issues that arose subsequently. -
Eli Lilly--1998 (A): Strategic Challenges
Strategy & Execution Case Study11.95View Details Deals with key strategic challenges facing Eli Lilly, a highly successful U.S.-based drug company. -
Johnson & Johnson's Choice of Regional Headquarters and Innovation Hub: Why Singapore?
Global Business Case Study11.95View Details In 2019, Ai Hua Ong, Group Chairperson, Asia Pacific of Johnson & Johnson (J&J), was ruminating over the choice of Singapore as the company's regional... -
Genzyme: Engineering the Market for Orphan Drugs
Technology & Operations Case Study11.95View Details Genzyme has made money with external technology in orphan drug markets generally considered to be too small to be attractive to other drug companies.... -
Working Capital Simulation: Managing Growth V2, Quick Start Guide
Innovation & Entrepreneurship Digital ArticleQuick Start Guide for Product #7070 -
Novartis (A): Being a Global Leader
Finance & Accounting Case Study11.95View Details For the Novartis leaders, the decision to "use stretch budgets again next year" highlights the tension between candor and empowerment and command-and-control,...