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Are You Ready for E-tailing 2.0?
Sales & Marketing Magazine ArticleE-commerce is shifting--from making purchases online to going shopping online, a social experience in which people interact in a 3-D Web space. -
Platforms Need to Work with Their Users - Not Against Them
Technology & Operations Digital ArticleTo stay relevant, the winners of Web2 need to start using the tools of Web3. -
Power to the People
Strategy & Execution Magazine ArticleMost people think of Napster when they think of peer-to-peer systems. Nirav Tolia, CEO of Epinions, explains why the power of peer-to-peer goes far beyond... -
6 Ways AI Could Disrupt Your Business
Technology & Operations Digital ArticleAsk these questions now to plan for the challenges ahead. -
Research: How People Feel About Paying for Social Media
Marketing Digital ArticleA survey of U.S. residents asks whether new subscription services from Twitter, Facebook, Instagram, and Snapchat meet their expectations. -
Exploring the Metaverse
Technology & Operations Magazine ArticleMany companies are making big bets on the metaverse (even though most people still aren't quite sure what it is). Three new books help explain why. -
How Do You Manage an Off-Site Team? (HBR Case Study and Commentary)
Organizational Development Magazine ArticleIn this fictitious case study, HBR editor Regina F. Maruca explores the challenges of managing employees in the alternative workplace. Allison Scher is... -
Getting the Most from an Online Customer Community
Sales & Marketing Digital ArticleFour best practices. -
Can Absence Make a Team Grow Stronger?
Organizational Development Magazine ArticleSome projects have such diverse requirements that they need a variety of specialists to work on them. But often the best-qualified specialists are scattered... -
The CEO of Bayt.com on Building an Internet Culture Where There Is No Internet
Strategy & Execution Magazine ArticleIn the early days of the internet, the author was studying electrical engineering at Stanford, excited by the possibilities of the new technology. Later,... -
Reverse Product Placement in Virtual Worlds
Sales & Marketing Magazine ArticleRetailers are starting to place real products in virtual worlds. It's just a matter of time before virtual products make the leap into the real world. -
Alternative Workplace: Changing Where and How People Work (HBR OnPoint Enhanced Edition)
Organizational Development Magazine ArticleThis article describes the benefits and challenges of alternative workplace programs. Today many organizations, including AT&T and IBM, are pioneering... -
Trust and the Virtual Organization
Organizational Development Magazine ArticleThe technological possibilities of the virtual organization are seductive. But its managerial and personal implications require rethinking old notions... -
Being Virtual: Character and the New Economy
Organizational Development Magazine ArticleGiven the changes wrought by the new economy, it makes sense for companies to pursue ever-greater levels of flexibility. But does it make sense for human... -
Threads Foreshadows a Big - and Surprising - Shift in Social Media
Technology & Operations Digital ArticleBeing able to instantly port over your Instagram followers - and the accounts you follow - hints at the promise of open-protocol platforms. -
Trust and the Virtual Organization (HBR OnPoint Enhanced Edition)
Organizational Development Magazine ArticleThe technological possibilities of the virtual organization are seductive. But its managerial and personal implications require rethinking old notions... -
How to Invest in Social Capital
Organizational Development Magazine ArticleBusiness runs better when people within a company have close ties and trust one another. But the relationships that make organizations work effectively... -
Designing an Inclusive Metaverse
Technology & Operations Digital ArticleHow principles of "design justice" can ensure virtual spaces truly work for everyone. -
How Do You Manage an Off-Site Team? (HBR Case Study)
Organizational Development Magazine ArticleIn this fictitious case study, HBR editor Regina F. Maruca explores the challenges of managing employees in the alternative workplace. Allison Scher is... -
Dawn of the E-Lance Economy
Strategy & Execution Magazine ArticleIn this eye-opening article, Thomas W. Malone and Robert J. Laubacher of the Massachusetts Institute of Technology look at how a new kind of organization...
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China Supply Chain and COVID-19
Global Business Case Study11.95View Details On March 11, 2020, The World Health Organization declared the outbreak of the novel coronavirus (COVID-19) a global pandemic. The pandemic brought production,... -
Valuing Snap After the IPO Quiet Period (A)
Finance & Accounting Case Study11.95View Details Snap, the disappearing message app, went public at $17 per share on March 2, 2017, making its two 20-something founders the youngest self-made billionaires... -
Stockgroup Interactive Media
Innovation & Entrepreneurship Case Study11.95View Details Stock Research Group (SRG) is an information broker. SRG's primary business is serving as a collection point for information useful to investors seeking... -
Linux in 2004
Technology & Operations Case Study11.95View Details A new technology platform conceived in the early 1990s, Linux developed into a force to be reckoned with in the operating system marketplace. At first,... -
Online Auction Markets
Strategy & Execution Case Study11.95View Details eBay, Yahoo!, and Amazon.com entered the online auction market within four years of one another, along with a host of smaller Web sites. Five years later,... -
eGrocery and the Role of Data for CPG Firms
Sales & Marketing Case Study8.95View Details This notes provides information about the eGrocery industry and how traditional CPG companies handle this channel and potential data. It is recommended... -
TikTok in 2020: Super App or Supernova?
Innovation & Entrepreneurship Case Study11.95View Details TikTok's parent company, ByteDance, was launched in 2012 around a simple idea - helping users entertain themselves on their smartphones while on the Beijing... -
E-Commerce Analytics for CPG Firms (C): Free Delivery Terms
Sales & Marketing Case Study5.00View Details The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations... -
Arcelik: From a Dealer Network to an Omnichannel Experience
Sales & Marketing Case Study11.95View Details Arcelik Turkey, the country's market leader in household appliances, was at an omnichannel crossroads in January 2020. Arcelik was a B2B player utilizing... -
Work from Anywhere: The HBR Guides Collection (5 Books)
Management BookEverything you need to get your best work done, no matter where you do it. For many, working remotely is a dream come true. For others it comes with stress,... -
E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer
Sales & Marketing Case Study5.00View Details The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations... -
CashDrop (B1)
Innovation & Entrepreneurship Case Study5.00View Details After the events in CashDrop A, Flores-Martinez received two concrete offers from VC funds for his startup business, CashDrop. This case describes the... -
Euro-Arab Management School
Technology & Operations Case Study11.95View Details The Euro-Arab Management School is an academic institution established by the European Union and the Arab League. The school is a "virtual organization":... -
1933: Germany's Economic Crises (B)
Finance & Accounting Case Study5.00View Details In January 1933, German president Paul von Hindenburg confronted the dilemma of whom to appoint as chancellor in the midst of the Great Depression, polarization... -
Social Strategy at Nike
Strategy & Execution Case Study11.95View Details Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising.... -
Collaborative Filtering, Technology Note
Technology & Operations Case Study8.95View Details Collaborative filtering is explained. Collaborative filters leverage the online community to make personalized recommendations to each end-user by comparing... -
1923: Hyperinflation in Germany
Finance & Accounting Case Study8.95View Details In the 1920s, Germany experienced one of the most severe episodes of hyperinflation in history. The episode originated in military defeat and revolution,... -
TikTok in 2020: Super App or Supernova? (Abridged)
Sales & Marketing Case Study11.95View Details TikTok's parent company, ByteDance, was launched in 2012 around a simple idea - helping users entertain themselves on their smartphones while on the Beijing... -
Managing Teams in the Hybrid Age: The HBR Guides Collection (8 Books)
Management BookLead your hybrid team to success. The strictly nine-to-five office routine no longer exists, and you may be managing a team that works in several different... -
BeM: A Start-Up's Journey through Online Product Reviews
Management Case Study11.95View Details The product recommendation website BeM was launched in 2020 in Brazil to explore the significant and untapped potential of the country's online reviews...
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Are You Ready for E-tailing 2.0?
Sales & Marketing Magazine ArticleE-commerce is shifting--from making purchases online to going shopping online, a social experience in which people interact in a 3-D Web space. -
China Supply Chain and COVID-19
Global Business Case Study11.95View Details On March 11, 2020, The World Health Organization declared the outbreak of the novel coronavirus (COVID-19) a global pandemic. The pandemic brought production,... -
Platforms Need to Work with Their Users - Not Against Them
Technology & Operations Digital ArticleTo stay relevant, the winners of Web2 need to start using the tools of Web3. -
Marketing to Avatars
Sales & Marketing Digital ArticlePaul Hemp, HBR senior editor and author of the article "Avatar-Based Marketing." -
Power to the People
Strategy & Execution Magazine ArticleMost people think of Napster when they think of peer-to-peer systems. Nirav Tolia, CEO of Epinions, explains why the power of peer-to-peer goes far beyond... -
Valuing Snap After the IPO Quiet Period (A)
Finance & Accounting Case Study11.95View Details Snap, the disappearing message app, went public at $17 per share on March 2, 2017, making its two 20-something founders the youngest self-made billionaires... -
Arçelik (A), (B): From a Dealer Network to an Omnichannel Experience, Teaching Note
Sales & Marketing Digital ArticleTeaching note for cases 521067 and 521068. -
6 Ways AI Could Disrupt Your Business
Technology & Operations Digital ArticleAsk these questions now to plan for the challenges ahead. -
Research: How People Feel About Paying for Social Media
Marketing Digital ArticleA survey of U.S. residents asks whether new subscription services from Twitter, Facebook, Instagram, and Snapchat meet their expectations. -
Exploring the Metaverse
Technology & Operations Magazine ArticleMany companies are making big bets on the metaverse (even though most people still aren't quite sure what it is). Three new books help explain why.