Professor Andy Wu and doctoral candidate Aticus Peterson of Harvard Business School tracked 314 entrepreneurs who launched multiple technology hardware products on the crowdfunding platform Kickstarter from September 2010 to June 2019. The more projects the founders completed, the wider the margins by which they overshot their go-to-market dates. The conclusion: More-experienced entrepreneurs have bigger deadline problems.
A version of this article appeared in the March–April 2022 issue of Harvard Business Review.
