Mobile and wireless technology

Smartphones should be a retailer’s best friend.

Ask these questions now to plan for the challenges ahead.

Especially when you're traveling for business.

It was 2012 before they really started talking about mobile, according to their earnings calls.

You don't get to decide which device your customer uses to access the internet.

Cars, cosmetics, and cultural institutions have all played a role.

Tools that solve real problems can inspire real loyalty.

It seems to pay off, even when companies ban it.

Is it worth the investment?

On February 16, 2012, Barclays of U.K. launched Pingit, a service that lets people send and receive money using a smartphone. But this isn’t the first big innovation in mobile banking. These innovations are already happening in developing countries. Poor countries are jumping ahead of rich ones by building a 21st century infrastructure (because they […]

Use its market power for good.

Up to half of our interactions with bots are abusive.

Start simple.

And to leverage mobile, they need to stay human.

A better way to allocate mobile ad dollars.

A conversation between Hans Vestberg and HBR Editor-in-Chief Adi Ignatius.

As technology like facial recognition becomes more pervasive, companies need to prioritize privacy and security.

For marketers, one of the great opportunities presented by smartphone technology is the use of geolocation to offer consumers real-time discounts and incentives. Already companies such as the clothing retailer H&M and the gourmet grocery chain Central Market employ GPS and wireless triangulation to learn when a consumer is in the immediate vicinity of a […]

Becoming mobile-friendly engages new kinds of customers — and yields surprising results.

Note: This blog was co-authored with Justin Chakma, an undergraduate student at the University of Toronto. One of the notable differences between emerging...