Market segmentation

A roundup of the research on organizational politics, race, and gender.

The value of many products and services rises or falls with the number of customers using them; the fewer fax machines in use, the less important it is...

Chief Technology Officer Barry Golding is meeting with Mathews & Co.'s department heads to ask for another round of investment so he can begin implementing...

The director of marketing in a large company is confronted by some of the most difficult problems in the history of U.S. industry. To assist him, the information revolution of the past decade puts at his disposal a vast array of techniques, facts, and figures. But without a way to master this information, he can […]

Ted Levitt used to tell his Harvard Business School students, "People don't want a quarter-inch drill--they want a quarter-inch hole." But 35 years later,...

Businesses constantly innovate to create new value--but unless they also focus on how they capture value, they won't realize maximum benefit from their...

Who wouldn't want loyal customers? Surely they should cost less to serve, they'd be willing to pay more than other customers, and they'd actively market...

A leading authority on the graying of America's workforce explains why older workers must be retrained and retained.

Six questions to ask before you fill the role.

"Rogue cops" are actually an institutional problem.

In the last 20 years, business has become the dominant institution in American society, in many respects usurping the role once played by religion. As...

In this article, University of California at Berkeley professors Carl Shapiro and Hal Varian explain how a "versioning" strategy can enable a company...

He showed up, talked about jobs, and treated voters with respect.

Many diversity and inclusion efforts in the workplace fall short of helping employees feel like they belong - and why this matters. (1 of 3)

Partnering with HBCUs is one promising avenue.

Overcome your fear of looking foolish.

It's never easy to get to the top, but for some people, it's easier than for others.

The underrepresentation of Black voices in academia reflects and feeds the same problem in corporate America.

There are 15 million teens and young adults in the US who aren't paying customers - yet.

Incentivize employees to refer more women and people of color.