Market research

A customer-research technique that requires respondents to make a sequence of explicit trade-offs when choosing their preferred product attributes can...

And why your company can’t ignore it.

Leaders must leverage and develop diverse talent in 2014.

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It's the busiest time of year for North Pole Workshops. Production is in high gear, and the elves are on overtime in the sprint toward Christmas. But...

Consumers today connect with brands in fundamentally new ways, often through media channels that are beyond manufacturers' and retailers' control. That...

A Counterpoint: In "Old Habits Die Hard, but They Do Die," Rita Gunther McGrath argues that although the theory of cumulative advantage makes sense in...

Gender and age trends are redefining the “standard” career trajectory.

First lesson: Big data is often smaller than it appears.

When consumers buy online, they spend more.

The value of many products and services rises or falls with the number of customers using them; the fewer fax machines in use, the less important it is...

Consider a coffeemaker that offers 12 drink options, a car with more than 700 features on the dashboard, and a mouse pad that's also a clock, calculator,...

Most executives think they’re security conscious—they change their passwords and shred important documents and so forth. But what rarely crosses their minds, says espionage expert H. Keith Melton, is that cloak-and-dagger types really are after their valuables. Just because you’re not paranoid, he observes, doesn’t mean they’re not following you. Melton, the author of Ultimate […]

It focuses on people rather than technology.

Lessons from Howard Schultz, Leslie Wexner, and Brunello Cucinelli.

Despite the $11 billion spent on CRM software annually, many consumer companies don't understand customer relationships at all. They aren't aware of the...

Consumers these days prefer authenticity to purity, so brands should capitalize on their flaws, or "shadow" attributes.

How do people in business feel about women in executive roles? The short answer is, attitudes have improved, but not as much as men seem to think. In the July–August 1965 issue of HBR, Garda W. Bowman, N. Beatrice Worthy, and Stephen A. Greyser examined the views of 2,000 U.S. executives (half were men, half […]

Three actions policymakers and business leaders can take today.

The prices we encounter in the course of making a purchase can affect how much we're willing to pay for a given product--even when the goods involved...