Idea in Brief

The Problem

Managers are the lifeblood of organizations. In recent decades, as the workplace has changed, they’ve been asked to take on new responsibilities and demonstrate new skills—and are struggling to cope. This threatens productivity, employee well-being, and brand reputation.

The New Reality

Change has come along three dimensions: power (managers have to think about making teams successful, not being served by them); skills (they’re expected to coach performance, not oversee tasks); and structure (they have to lead in more-fluid environments).

The Way Forward

We need to do everything we can to help managers adapt. The three companies featured in this article have deliberately—and successfully—transformed the role of manager so that it better meets the demands of 21st-century work.

Jennifer stares at her upward-feedback report and wonders how she got to this point. How could a veteran like her, someone who was once celebrated as manager of the year, receive such negative ratings? She used to enjoy her role, but now everything feels out of control. Her job has been reshaped so constantly—by sweeping process reengineering, digitization, and agile initiatives, and most recently by remote work—that she always feels at least one step behind.

A version of this article appeared in the March–April 2022 issue of Harvard Business Review.