Make Resilience Your Company’s Strategic Advantage

Too many organizations hold a narrow view of resilience as mainly ensuring short-term, operational continuity during crises. True resilience is more expansive: It’s a company’s capacity to absorb stress, recover critical functionality, and thrive in new circumstances. Resilience is not merely an operational consideration — it’s a potential strategic advantage that enables companies to capitalize on opportunities when competitors are least prepared. Here the authors explore five myths about resilience and offer seven actions to help leaders build a more resilient organization.