A marketer’s job is never done. Marketing leaders increasingly recognize that their teams need more support to square consumers’ around-the-clock expectations with the bandwidth of human marketers. According to a survey conducted by Forrester, nearly nine out of ten marketers believe their organization must increase its use of AI to stay competitive, especially as resources remain flat or decrease. Yet only half of marketers feel that they have adequately adopted AI, a discrepancy that isn’t necessarily surprising.