How Employers Can Reduce Vaccine Hesitancy

Twelve strategies backed by behavioral economics.

by

and

Julie Noblick

by

and

Julie Noblick

March 02, 2021

Boston Globe/Getty Images

Summary.

Employers have a central role to play in the drive to persuade people to get vaccinated against Covid-19. This article offers 12 strategies that leverage the power of behavioral economics.

Vaccines can only end this pandemic and prevent even more death and economic disruption if enough people get them, allowing a country to achieve herd immunity. Employers can play an essential role in achieving that goal by embracing the tenets of behavioral economics to combat vaccine hesitancy.

JJ

Jessica H. Jones is a lead associate at Willis Towers Watson, where she contributes to the Health Management and Health Analytics practices. Follow her on Twitter at @jessica_h_jones.
Jeff Levin-Scherz, MD, is a population health leader of the North American Health and Benefits Practice of WTW. He is trained as a primary care physician and has played leadership roles in provider organizations and a health plan. He is an assistant professor at the Harvard T.H. Chan School of Public Health. Follow him on Twitter at @jlevinscherz.
JN

Julie Noblick is a senior associate in Willis Towers Watson’s Communication and Change Management practice. Prior to joining Willis Towers Watson, she worked in the United States and abroad on a range of public health issues for the government and not-for-profit sectors.

How Employers Can Reduce Vaccine Hesitancy

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