-
The Founders of Bitty & Beau's Coffee on Building a Business Around Employees with Disabilities
Organizational Development Magazine ArticleAs the parents of two children with Down syndrome, the authors learned that 80% of people with disabilities in the United States are unemployed. They... -
What’s He Waiting For?
Organizational culture Magazine ArticleEveryone’s wondering what the new COO’s been doing for the last 12 months. He wonders why he can’t get his foot in the door. -
Would Vegan Offerings Dilute Our Brand? (HBR Case Study and Commentary)
Strategy & Execution Magazine ArticleThe founders of Protein Power Plates--a company with the slogan "Let's meat!"--contemplate adding plant-based burgers to their menu. This fictional case... -
Encouraging Good Behavior from Your Customers
Sales & Marketing Big IdeaMost companies plan how they manage employees, but how many consider how to manage their customers? Given how important customer-employee relationships... -
Life's Work: An Interview with Jacques Pépin
Leadership & Managing People Magazine ArticleThe renowned chef and cookbook author, who is also a painter, talks about his career arc. His interest in food began as early as the age of seven, when... -
How I Learned to Let My Workers Lead
Managing people Magazine ArticleI wanted employees who would fly like geese. What I had was a company that wallowed like a herd of buffalo. -
The CEO of Chipotle on Charting a Culinary and Digital Turnaround
Digital transformation Magazine ArticleThe business not only survived the pandemic but emerged stronger. -
The View from the Field
Sales and marketing Magazine ArticleSix leaders offer their perspectives on sales success. -
The Starbucks Effect
Innovation Magazine ArticleWhen a product suddenly becomes hip, the whole category can prosper. -
The Wisdom of Deliberate Mistakes
Market research Magazine ArticleWe all know we can learn from our mistakes. So why not go out and make some? Here’s a systematic way to make carefully planned mistakes that pay off. -
The Grocery Industry Confronts a New Problem: Only 10% of Americans Love Cooking
Sales & Marketing Digital ArticleMaking meals is becoming a niche hobby. -
The Outstanding Outsider and the Fumbling Family
Succession planning Magazine ArticleIn 1945, after four years in the navy, Paul Ballisarian came home to a suburb of Chicago, married his childhood sweetheart, and joined his father in the family butcher shop. Paul was an energetic young man, and when his father retired several years later, he transformed the business from a retail shop into a meat […] -
Inside Unilever: The Evolving Transnational Company
International business Magazine ArticleThese days, Unilever is often described as one of the foremost transnational companies. Yet our organization of diverse operations around the world is not the outcome of a conscious effort to become what is now known among academics as a transnational. When Unilever was founded in 1930 as a Dutch-British company, it produced soap, processed […] -
Delivery Apps Need to Start Treating Suppliers as Partners
Innovation & Leadership Digital ArticleIf your fees put them out of business, no one wins. -
The CEO of Popeyes on Treating Franchisees as the Most Important Customers
Strategic planning Magazine ArticleBehind the Popeyes turnaround was a conscious decision to treat leadership as stewardship—and to put the interests of franchisees above those of every other stakeholder group. -
The Founder of Dogfish Head on Flouting a 500-Year-Old Beer Law
Entrepreneurship Digital ArticleAnd creating a new market. -
How a Fast Casual Chain Shows Employees Their Work Matters
Leadership & Managing People Digital ArticleVisibility and values. -
The Cutting Edge in Auctions
Negotiation strategies Magazine ArticleNo, it’s not eBay or FreeMarkets. It’s not even on the Net. -
Off-Sites That Work
Decision making and problem solving Magazine ArticleThe top team’s annual strategic off-site differs from all other meetings in its potential impact on the company. That’s why it should be designed and managed differently. -
More Isn’t Always Better
Decision making and problem solving Magazine ArticleMarketers assume that the more choices they offer, the more likely customers will be able to find just the right thing. They assume, for instance, that offering 50 styles of jeans instead of two increases the chances that shoppers will find a pair they really like. Nevertheless, research now shows that there can be too […]
-
Pepperoni Lovers: A Negotiation Simulation: Role For the Purchasing Manager of Oris Pizza
Strategy & Execution Case Study8.95View Details Pepperoni Lovers is a negotiation exercise between two actors, buyer and seller, for a pizzeria chain and a premium producer of delicatessen meats. The... -
The Nature Conservancy in 2018
Global Business Case Study11.95View Details -
Arcos Dorados' Quest for the Digitalization of Last-Mile Delivery in Colombia (B)
Strategy & Execution Case Study5.00View Details In 2020, Francisco Staton, president of Arcos Dorados' Caribbean Division, and Héctor Orozco, Managing Director of Arcos Dorados Colombia, were looking... -
Ryan's Dilemma
Innovation & Entrepreneurship Case Study11.95View Details The case narrates the experiences of a fresh MBA graduate, Ryan, from a top business school in India. After graduating, he joined his traditional family... -
The Roca Brothers: Innovation in Gastronomy
Organizational Development Case Study11.95View Details Chef Joan Roca, sommelier Josep Roca and pastry chef Jordi Roca were three brothers based in Girona, Spain whose complementary skills, collective ability,... -
GoodBelly: Using Statistics to Justify the Marketing Expense
Technology & Operations Case Study11.95View Details GoodBelly is trying to boost its sales at grocery stores like Whole Foods Market. As a small start-up, GoodBelly must optimize the allocation of its limited... -
Plenty: Transforming Food for the Future of Our Planet
Innovation & Entrepreneurship Case Study11.95View Details Matt Barnard, CEO of the indoor vertical farming company Plenty, analyzed the agricultural supply chain in the United States and determined it had a four-pronged... -
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis
Sales & Marketing Case Study5.00View Details In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the... -
Small Niches, Big Promise: Entrepreneurial Opportunities in Sustainable Business
Management Case Study11.95View Details Solving the Earth's climate crisis will take major innovations and massive investments in energy, transportation, construction, and other areas. But "green... -
The Boston Cranberry Company
Technology & Operations Case Study11.95View Details This case describes the operations of a fictitious company that processes Cranberries. The case contains data that allows students to calculate the bottleneck... -
Pepperoni Lovers: A Negotiation Simulation: Role For the Owner of Toscana Delicatessen
Sales & Marketing Case Study8.95View Details Pepperoni Lovers is a negotiation exercise between two actors, buyer and seller, for a pizzeria chain and a premium producer of delicatessen meats. The... -
Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case
Sales & Marketing Case Study11.95View Details In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the... -
Earthspired: Building a Brand for Social Impact
Sales & Marketing Case Study11.95View Details Mrida (Sanskrit for soil), a fledgling social business venture, uses the 'Earthspired' brand to sell products made from high-value plants and herbs -... -
Hironobu Tsujiguchi and His Sweet Revolution
Organizational Development Case Study11.95View Details Hironobu Tsujiguchi, a Japanese chocolatier, had chosen an unusual path to success as a pastry chef. Instead of spending most of his time in his kitchen... -
HelloFresh: Will Meal Kit Home Deliveries Still Be Hot Post-Covid-19?
Strategy & Execution Case Study11.95View Details By the end of 2019, HelloFresh was able to deliver a profit for the first time in its history. Ever since it was founded in 2011, its founder and chief... -
Shopify or Amazon, that is the question
Management Case Study11.95View Details This business case is about the battle between Amazon Marketplace and Shopify in the competitive and fast-growing e-commerce market. It uses the decision-making... -
The Coronavirus (COVID-19) Pandemic and the Global Economy (A)
Global Business Case Study11.95View Details In April 2020, the world struggled to contain the exponential escalation of the coronavirus (COVID-19) pandemic. Dozens of countries had imposed restrictions... -
Integrating Beam Suntory (A)
Organizational Development Case Study11.95View Details The spring 2014 acquisition of U.S. alcoholic spirits maker Beam Inc. by Japan's Suntory Holdings vaulted Suntory from 15th to third-largest international... -
Healthy Eats: Farm to Folks Meals
Management Case Study11.95View Details Luke Thomas, owner and operator of Healthy Eats (HE), was considering the future direction of the business following an inflow of cash from a silent investor.... -
Harmonie Water: Refreshing the World Naturally
Sales & Marketing Case Study8.95View Details The marketing director of Harmonie Mineral Water-the second-best selling bottled water in the world-is using findings from two project studies to assess...
-
The Founders of Bitty & Beau's Coffee on Building a Business Around Employees with Disabilities
Organizational Development Magazine ArticleAs the parents of two children with Down syndrome, the authors learned that 80% of people with disabilities in the United States are unemployed. They... -
Drinkworks: Home Bar by Keurig, Teaching Note
Sales & Marketing Digital ArticleTeaching note for "Drinkworks: Home Bar by Keurig." Harvard Business School Case 521010. -
Eatigo: Connecting Empty Dining Tables with Empty Stomachs, Teaching Note
Innovation & Entrepreneurship Digital ArticleTeaching note for case NTU152. -
Pepperoni Lovers: A Negotiation Simulation: Role For the Purchasing Manager of Oris Pizza
Strategy & Execution Case Study8.95View Details Pepperoni Lovers is a negotiation exercise between two actors, buyer and seller, for a pizzeria chain and a premium producer of delicatessen meats. The... -
The Nature Conservancy in 2018
Global Business Case Study11.95View Details -
What’s He Waiting For?
Organizational culture Magazine ArticleEveryone’s wondering what the new COO’s been doing for the last 12 months. He wonders why he can’t get his foot in the door. -
Arcos Dorados' Quest for the Digitalization of Last-Mile Delivery in Colombia (B)
Strategy & Execution Case Study5.00View Details In 2020, Francisco Staton, president of Arcos Dorados' Caribbean Division, and Héctor Orozco, Managing Director of Arcos Dorados Colombia, were looking... -
Ryan's Dilemma
Innovation & Entrepreneurship Case Study11.95View Details The case narrates the experiences of a fresh MBA graduate, Ryan, from a top business school in India. After graduating, he joined his traditional family... -
LiveCase Simulation: Alpha - Circular Economy
Management Digital ArticleThe Alpha LiveCase simulation creates a lively scenario in which students explore and reflect on technology, operations management, and how to evaluate... -
The Roca Brothers: Innovation in Gastronomy
Organizational Development Case Study11.95View Details Chef Joan Roca, sommelier Josep Roca and pastry chef Jordi Roca were three brothers based in Girona, Spain whose complementary skills, collective ability,...