Few Companies Actually Succeed at Going Global

Research shows the odds are stacked against you.

by

and

Julia Hautz

by

and

Julia Hautz

From the Magazine (June 2015)

We all like to learn from the best. So when it comes to growth it’s tempting to take global high-performers like GE, IBM, Shell, or BMW as role models and look for opportunities outside the home markets.

A version of this article appeared in the June 2015 issue of Harvard Business Review.

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CS

Christian Stadler is a professor of strategic management at the University of Warwick Business School in the U.K. and a co-author of Open Strategy (MIT Press, 2021)
Michael Mayer is professor of strategic management at the University of Bath, School of Management, in the UK where he is Research Director of the Centre for International Business and Management (CIBAM).
Julia Hautz is an assistant professor of strategic management at Innsbruck University School of Management in Austria. She is a co-author of Open Strategy (MIT Press, 2021)

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Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Global Collaboration. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.

Learn how to overcome barriers when working globally.

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Few Companies Actually Succeed at Going Global

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