Experimentation

This note describes sampling and t-tests, two fundamental statistical concepts.

Use design thinking for competitive advantage. If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard...

In innovation, experimentation is much talked about in the abstract, but poorly understood in practice. It bridges solution generation and implementation,...

Case Supplement for Case SMU948

As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact...

Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in...

Describes IDEO, the world's leading product design firm, and its innovation culture and process. Emphasis is placed on the important role of prototyping...

A new edition of the bestseller that has helped aspiring leaders worldwide advance their careers and step up to larger leadership roles. You aspire to...

More than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of...

This case, a follow-up to "Design Thinking in Action (A): South Western Railway" (UVA-S-0377), finds South Western Railway (SWR) and its design-consultancy...

The case reveals how Booking.com has become the world's leading travel accommodation platform. The company has put online experimentation at the heart...

Does your organization support creativity--or squash it? If you read nothing else on cultivating creativity at work, read these 10 articles. We've combed...

Pittsburgh's mayor had been among the first to welcome self-driving vehicles, but was now one of many needing to react after a pedestrian fatality involving...

There were probably 30,000 public buses, minibuses, and vans in Mexico City. Though, in 2015, no one knew for certain since no comprehensive schedule...

In 2006, the Cleveland Clinic and Mubadala Investment Company partnered with a bold ambition to deliver world class healthcare in the United Arab Emirates....

This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing-implications, causes, and possible...

Kjell & Company was a Swedish retail electronics chain. The company's products consisted of home electronics and accessories. The company was noted for...

Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing...

In 2020, the Los Angeles Cleantech Incubator (LACI)'s CEO, Matt Petersen, announced a first-of-its-kind equity earnback program, by which incubated companies...

This third case in the series that begins with "Design Thinking in Action (A): South Western Railway" (UVA-S-0377) describes two waves of experimentation...

Two professors who have studied how leaders regain momentum in uncertain times suggest four ways to get your employees to face their fear, outrun hesitant...

"Changing yourself in the job, especially if you're doing well, is one of the hardest things to do."

This note describes sampling and t-tests, two fundamental statistical concepts.

A conversation between Roger Martin and Tim Brown.

For legacy companies, culture change is often the biggest challenge of digital transformation. How can they become more agile and innovative without alienating...

Use design thinking for competitive advantage. If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard...

To promote accountability, productivity, and shared learning, many organizations create open work environments and gather reams of data on how individuals...

In innovation, experimentation is much talked about in the abstract, but poorly understood in practice. It bridges solution generation and implementation,...

Tactics for empathizing with users.

Case Supplement for Case SMU948