A version of this article appeared in the December 2009 issue of Harvard Business Review.
Enterprise 2.0: How a Connected Workforce Innovates
Enterprise 2.0 tools—wikis, tags, Twitter and other microblogs, Google-style searches, and the like—are transforming companies’ innovation processes, according to Andrew P. McAfee, a principal research scientist at the MIT Sloan School’s Center for Digital Business, in Cambridge, Massachusetts, and the author of the forthcoming book Enterprise 2.0: New Collaborative Tools for Your Organization’s Toughest Challenges […]
Summary.
Reprint: R0912H
In this conversation with HBR senior editor Anand P. Raman, McAfee, a principal research scientist at the MIT Sloan School of Management’s Center for Digital Business, explains why Enterprise 2.0 tools—wikis, tags, Twitter, Google searches, and the like—are transforming companies’ innovation processes. Procter & Gamble, for instance, uses its Connect + Develop website not only to publicize what it knows and what it can do but to highlight what it needs. That’s radical, says McAfee. And the communities that form around innovation challenges can help sift the ideas, so the best ones quickly rise to the top.
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HBR Learning
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Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.