Several major tech companies have recently built platforms that claim to educate companies about how best to market themselves and their products online. Examples include Meta for Business (formerly Facebook for Business; “Get step-by-step guidance, industry insights and tools to track your progress, all in one place”), Think with Google (“Take your marketing further with Google”), and Twitter for Business (“Grow your business with Twitter ads”).
Does Personalized Advertising Work as Well as Tech Companies Claim?
If you’re not careful, you’ll end up “acquiring” existing customers.
December 16, 2021
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Summary.
Many Big Tech companies have created platforms that offer businesses tips and tools and services to better target their customers online. These can be helpful — but anybody relying on them needs to be very careful. That’s because many of these companies’ claims about how to measure advertising effectiveness are wrong.