On Friday, the New York Times breathlessly declared in a cover story that during the recession, “As Consumers Cut Spending, ‘Green’ Products Lose Allure.” It’s a nice headline and makes it sound like the green product and business movement is in trouble. But the story, while interesting, doesn’t really change the reality for business.
Consumers Never Liked to Pay More for Green to Begin With
On Friday, the New York Times breathlessly declared in a cover story that during the recession, “As Consumers Cut Spending, ‘Green’ Products Lose Allure.” It’s a nice headline and makes it sound like the green product and business movement is in trouble. But the story, while interesting, doesn’t really change the reality for business. First, […]
April 26, 2011