In early April, following the news of faulty ignition switches and recall of more than 6 million cars, GM CEO Mary Barra announced a “Speak Up for Safety” program. “GM must embrace a culture where safety and quality come first,” Barra said at a company town hall meeting. “GM employees should raise safety concerns quickly and forcefully, and be recognized for doing so.” (Since April, the number of vehicles the company has recalled for a variety of reasons has doubled.)