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How E-Commerce Will Trump Brand Management
Marketing Magazine ArticleThe Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing. -
Life's Work: An Interview with Marie Kondo
Leadership & Managing People Magazine ArticleKondo, the head of a successful consulting business and the author of several best-selling books about tidying, talks about her motto--"Keep only what... -
Crime and Management: An Interview with New York City Police Commissioner Lee P. Brown
Government Magazine ArticleAs commissioner of the New York City Police Department, Lee P. Brown faces two enormous challenges. The first is crime. In 1989 in New York City, 712,419 crimes were reported, including 1,905 murders, 93,377 robberies, and 3,254 rapes. As Brown is quick to point out, the situation has grown so severe that people in cities […] -
What Professional Service Firms Must Do to Thrive
Organizational Development Magazine ArticleDuring economic slowdowns, consulting, law, and accounting firms often start offering services and taking on clients they really shouldn't, just to keep... -
Shrinking Fast and Smart in the Defense Industry
Government Magazine ArticleAuthor’s note: Alistair Hanna, Michael Reopel, and Stuart Flack, all of McKinsey & Company, contributed to this article. The U.S. defense industry is struggling to reorganize itself for growth, if not for survival. The disappearance of the communist threat and the desperate need to revive the U.S. economy have taken the defense industry for a […] -
Closing the Gap Between Digital Marketing Spending and Performance
Sales & Marketing Digital ArticleHow marketers can maximize returns. -
A Blueprint for Financial Reconstruction
Government policy and regulation Magazine ArticleAmerica’s banking crisis presents choices both perilous and promising. Perilous, because the failure to act intelligently will lead to the most serious economic collapse since the Great Depression. As much as 25% of the U.S. banking system—representing assets of more than $750 billion—has begun to post such massive loan losses that it must focus on […] -
Does Personalized Advertising Work as Well as Tech Companies Claim?
Sales & Marketing Digital ArticleIf you're not careful, you'll end up "acquiring" existing customers. -
Turn Departing Employees into Loyal Alumni
Managing people Magazine ArticleA holistic approach to offboarding -
Does Facial Recognition Tech Enhance Security? (HBR Case Study and Commentary)
Technology & Operations Magazine ArticleThe new system in a day-care center is producing biased results--setting off an alarm when some dark-skinned parents enter the lobby. The director of... -
The View from the Field
Sales & Marketing Magazine ArticleIn this collection of short essays, six executives describe their sales-related success. Jim Koch, of Boston Beer, remembers visiting bars with cold beer... -
Can Nice Guys Finish First? (HBR Case Study and Commentary)
Leadership & Managing People Magazine ArticleAdam Baker is a promising young COO at Straus Event Specialists and the protege of CEO Merwyn Straus, who acquired him along with his failed company,... -
Don’t Assume the Shoe Fits
Corporate social responsibility Magazine ArticleMost businesspeople will serve on the board of a nonprofit organization at some point. But the governance of nonprofits can differ dramatically from the governance of businesses. Even the best intentions can prove disastrous when new board members fail to understand that their traditional business experience can carry them only so far. -
The Mismanagement of Advertising
Marketing Magazine ArticleCompanies are spending more money than ever on advertising. So why are the results so disappointing? -
The Last Gasp of GATTism
Government policy and regulation Magazine ArticleOn December 7, 1990, U.S. Trade Representative Carla Hills appeared before the press in Brussels to announce the collapse of the four-year-long Uruguay Round of world trade talks. Casting blame on others, particularly on an intransigent European Community that refused to retreat on agricultural subsidies, she warned of dire consequences: world trade conflicts, global depression, […] -
Comparing the ROI of Content Marketing and Native Advertising
Brand management Digital ArticleWhich one should you invest in? -
Match Your Innovation Strategy to Your Innovation Ecosystem
Innovation & Entrepreneurship Magazine ArticleHigh-definition televisions (HDTVs) should, by now, be a huge success. Philips, Sony, and Thompson invested billions of dollars to develop TV sets with... -
Consultant's Comeuppance (HBR Case Study and Commentary)
Sales & Marketing Magazine ArticleFor ten years, Jeff Patterson's firm, Flynn Fuller Consulting, has worked on projects for financial services giant GloBank. Now Jeff's contact, Bill Holland,... -
The Staying Power of the Public Corporation
Finance and investing Magazine ArticleReports of the “eclipse of the public corporation” underestimate its institutional staying power and unique capacity for renewal. In his recent HBR article, Michael C. Jensen, a distinguished scholar of corporate finance and governance, argues for a revolution in the structure of ownership and control in the U.S. economy.1 I share many of his criticisms […] -
AT&T's Talent Overhaul
Organizational Development Magazine ArticleAT&T, which built the U.S. communications infrastructure in the past century, could once claim to be the company "where the future was invented." But...
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RSSWorks Inc. - An Early Stage Investment
Finance & Accounting Case Study11.95View Details RSSWorks Inc. represents a very early stage funding opportunity - the business model has not been decided. The case provides an introduction to the thinking... -
V-Cola: Confidential Instructions for C.F. Oh Chief Financial Officer, Trek Beverages
Communication Case Study5.00View Details This is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching... -
Camncloud: Hiring Impasse in a Start-Up
Management Case Study11.95View Details In April 2022, the founder of Camncloud, a pioneer in surveillance service based in New Delhi, India, was facing a dilemma about hiring a potential candidate... -
V-Cola: Confidential Instructions for Price Down Procurement Consultant, Down Consulting
Communication Case Study5.00View Details This is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching... -
A Primer on Programmatic Advertising
Sales & Marketing Case Study8.95View Details By 2016 the explosion of digital advertising was a global phenomenon. And many industry observers believed that programmatic advertising, that is digital... -
The LEGO Group: Publish or Protect?
Technology & Operations Case Study11.95View Details Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work,... -
Wladimir Klitschko: F.A.C.E. Your Challenges
Organizational Development Case Study11.95View Details In 2020, Olympic goal medal winning boxer and former heavyweight world champion Wladimir Klitschko had built himself a "second ring" to continue his career... -
Beech-Nut Nutrition Corp. (A1)
Technology & Operations Case Study11.95View Details The CEO of Beech-Nut Nutrition Corp. must decide what to do when he receives information that the company's supply of apple juice concentrate may be adulterated.... -
Karen Bruck: Growing Managers at MercadoLibre
Organizational Development Case Study11.95View Details Karen Bruck, Corporate Sales Director at MercadoLibre, Latin America's largest e-commerce platform, needs to make a decision about one of her managers,... -
AUB Medical Center: Achieving 2020 Vision (A)
Leadership & Managing People Case Study11.95View Details An academic and medical practitioner leaves Harvard Medical School to join the American University of Beirut Medical Center (AUBMC) as dean of the School... -
G. Heileman Brewing Co. (C): Public Controversy Over PowerMaster
Sales & Marketing Case Study5.00View Details Supplements the (A) case. Designed as an in-class handout. -
Recruitment at Penguin Random House UK
Organizational Development Case Study11.95View Details In December 2019, Claire Thomas and Ellie Harlow were reflecting on their efforts to promote diversity and inclusion in hiring at Penguin Random House... -
ZEFER: Building a Business at Hyperspeed
Sales & Marketing Case Study11.95View Details In the past 18 months, ZEFER has gone from a several-person Internet consulting firm to a major player in the information-technology services industry.... -
Building a Great Place to Work: Intuit India
Organizational Development Case Study11.95View Details Intuit India, a fully owned subsidiary of Intuit Inc., a US multinational company, has been in the business of developing financial software for small... -
P-Will at DISCO
Organizational Development Case Study11.95View Details From the outside, DISCO-a Japan-based manufacturer of precision tools for semiconductor production devices-appeared to be a rather ordinary company that... -
V-Cola: Confidential Instructions for Cly Entman Client Services Director, Chikara Advertising
Communication Case Study5.00View Details This is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching... -
Nomis Solutions (B)
Innovation & Entrepreneurship Case Study5.00View Details Simon Caufield and Bob Phillips had just put the finishing touches on the business plan for Nomis Solutions, a start-up company that planned to offer... -
Hitachi Rail Limited (A)
Strategy & Execution Case Study11.95View Details Hitachi must decide whether to make a British executive, who has successfully built its European rail business from scratch, head of its global rail division... -
AUB Medical Center: Achieving 2020 Vision (B)
Leadership & Managing People Case Study5.00View Details Supplement case for case W14434. -
Building a Meritocracy at Alghanim Industries
Finance & Accounting Case Study11.95View Details Building on his father's legacy, Omar Alghanim (MBA 2002) had been working on strengthening a performance-driven culture based on meritocracy in the family...
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Marketing Today: Branding for Digital Marketing and Social Media
Sales & Marketing Digital ArticleBasics of Branding: A Practical Guide for Managers is a 6-chapter book published in 2013 by the Business Expert Press and written by Jay Gronlund, president... -
How E-Commerce Will Trump Brand Management
Marketing Magazine ArticleThe Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing. -
RSSWorks Inc. - An Early Stage Investment
Finance & Accounting Case Study11.95View Details RSSWorks Inc. represents a very early stage funding opportunity - the business model has not been decided. The case provides an introduction to the thinking... -
V-Cola: Confidential Instructions for C.F. Oh Chief Financial Officer, Trek Beverages
Communication Case Study5.00View Details This is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching... -
Camncloud: Hiring Impasse in a Start-Up
Management Case Study11.95View Details In April 2022, the founder of Camncloud, a pioneer in surveillance service based in New Delhi, India, was facing a dilemma about hiring a potential candidate... -
V-Cola: Confidential Instructions for Price Down Procurement Consultant, Down Consulting
Communication Case Study5.00View Details This is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching... -
AI-Enabled Recruiting: What is It and How Should a Manager Use It?
Organizational Development Digital ArticleAI-enabled recruiting systems have evolved from nice to talk about to necessary to utilize. In this article, we outline the reasons underlying this development.... -
Life's Work: An Interview with Marie Kondo
Leadership & Managing People Magazine ArticleKondo, the head of a successful consulting business and the author of several best-selling books about tidying, talks about her motto--"Keep only what... -
A Primer on Programmatic Advertising
Sales & Marketing Case Study8.95View Details By 2016 the explosion of digital advertising was a global phenomenon. And many industry observers believed that programmatic advertising, that is digital... -
The LEGO Group: Publish or Protect?
Technology & Operations Case Study11.95View Details Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work,...