Australia and oceania

A couple of years ago, I coauthored with Rob Lachenauer an article called “Hardball: Five Killer Strategies for Trouncing the Competition.” The piece, along with a subsequent book, was misunderstood by many people. Critics said that hardball meant playing dirty or mean, neither of which is true. What is true is that hardball—let’s face it, […]

Transnationals can give as well as take. They have in abundance precisely what developing nations need.

New research identifies 3 strategies organizations can take to engage employees.

The age-old desire of infertile couples for children has finally found a way to be satisfied—the brave new world of high-tech childbirth. The industry that has sprung into being challenges our ideas about what markets are and can do.

Facing deregulation, the Australian telephone company Telstra developed a marketing strategy that blunted the attack of a potentially powerful new rival.

Grist: A New Type of Threat by Jeffrey Staples No one knows whether avian flu will evolve into a human pandemic. It could, possibly, remain largely confined to bird populations and be remembered years hence as a scare that didn’t materialize. But little stands between the best- and worst-case scenarios. So far, the H5N1 strain […]

Experiments from Australia show how small changes can help.

Everyone agrees that managing change is tough, but few can agree on how to do it. Most experts are obsessed with "soft" issues, such as culture and motivation,...