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Shrinking Fast and Smart in the Defense Industry
Government Magazine ArticleAuthor’s note: Alistair Hanna, Michael Reopel, and Stuart Flack, all of McKinsey & Company, contributed to this article. The U.S. defense industry is struggling to reorganize itself for growth, if not for survival. The disappearance of the communist threat and the desperate need to revive the U.S. economy have taken the defense industry for a […] -
How Smaller Manufacturers Can Upgrade Their Tech
Operations and supply chain management Digital ArticleSix ways to get started. -
Curveball: Strategies to Fool the Competition
Strategic planning Magazine ArticleA couple of years ago, I coauthored with Rob Lachenauer an article called “Hardball: Five Killer Strategies for Trouncing the Competition.” The piece, along with a subsequent book, was misunderstood by many people. Critics said that hardball meant playing dirty or mean, neither of which is true. What is true is that hardball—let’s face it, […] -
How NASA Uses Telemedicine to Care for Astronauts in Space
Technology and analytics Digital ArticleExploring new frontiers in health care. -
Real Virtual Factory
Technology & Operations Magazine ArticleBy now, the monolithic factory was supposed to have given way to the virtual factory: a community linked by an electronic network that would enable numerous... -
Retention Through Redemption
Leadership & Managing People Magazine ArticleCorporate America and the U.S. Navy share one big problem: employee retention. Today's knowledge workers hop from start-up to start-up. And 40% of the... -
Can You Cut "Turn Times" Without Adding Staff? (HBR Case Study)
Leadership & Managing People Magazine ArticleThe president of RSA Ground, the subsidiary of Rising Sun Airlines responsible for servicing its planes at airports across Japan, goes undercover as a... -
Ending the War Between Sales and Marketing
Sales & Marketing Magazine ArticleSales departments tend to believe that marketers are out of touch with what's really going on in the marketplace. Marketing people, in turn, believe the... -
Turning Great Strategy into Great Performance
Strategy & Execution Magazine ArticleDespite the enormous time and energy that goes into strategy development, many companies have little to show for their efforts. Indeed, research by the... -
Where Does the Airline Industry Go from Here?
Government policy and regulation Digital ArticleEighteen months into the pandemic, a panel of experts discuss what’s changed, whether the bailouts were misspent, and if business travel is ever coming back. -
25 Years After Challenger, Has NASA’s Judgment Improved?
Decision making and problem solving Digital ArticleTwenty-five years ago today, the National Aeronautic and Space Administration made a tragic and very public error in judgment. Despite concerns that cold weather could reduce the effectiveness of the o-ring pressure seals at the joints of the space shuttle’s solid rocket motors, NASA managers approved the launch of the Challenger on January 28, when […] -
Every Employee an Owner. Really.
Organizational Development Magazine ArticleSurveys indicate that when new rules on expensing stock options take effect, many companies are likely to limit the number of employees who can receive... -
Leveraging the Psychology of the Salesperson: A Conversation with Psychologist and Anthropologist G. Clotaire Rapaille
Sales & Marketing Magazine ArticleWe have to admire salespeople's resilience in the face of endless rejection, their certainty that things will work out in the end. At the same time, we're... -
Flawed Decision Making and How to Avoid It
Investing significant time and money in a project can made it hard to pull the plug on it. Learn how Boeing tragically fell prey to the "sunk-cost bias"... -
Singapore Airlines' Balancing Act
Strategy & Execution Magazine ArticleSingapore Airlines is widely regarded as an exemplar of excellence in an industry whose service standards are tumbling. What's not so well known is that... -
Can You Cut "Turn Times" Without Adding Staff? (Commentary for HBR Case Study)
Leadership & Managing People Magazine ArticleThe president of RSA Ground, the subsidiary of Rising Sun Airlines responsible for servicing its planes at airports across Japan, goes undercover as a... -
Strategy as Active Waiting
Strategy & Execution Magazine ArticleSuccessful executives who cut their teeth in stable industries or in developed countries often stumble when they face more volatile markets. They falter,... -
Is India an Innovation Giant... or Pygmy?
Innovation & Leadership Digital ArticleThe sky is no longer the limit for what the innovative Indian mind can achieve. Or so I thought on April 28, as I witnessed with awe and pride India's... -
Delta's CEO on Using Innovative Thinking to Revive a Bankrupt Airline
Leadership & Managing People Magazine ArticleWhen Delta emerged from bankruptcy, in 2007, its leaders knew that a full recovery would depend on innovative thinking. They began by instituting an employee... -
Procurement as Strategy
Technology & Operations Magazine ArticleProcurement has increasingly become central to companies' strategies--and even drives innovation.
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Grounding of the Boeing 737 MAX 8 (B): The Road Ahead-Making the Boeing 737 MAX Flightworthy Again
Organizational Development Case Study5.00View Details In the short time between October 2018 and March 2019, two new Boeing 737 MAX 8 airplanes in different parts of the world were involved in deadly crashes.... -
Group Process in the Challenger Launch Decision (A)
Technology & Operations Case Study11.95View Details The night before the launch of the Challenger shuttle, officials from Morton Thiokol (Solid Rocket Booster manufacturer) and NASA participated in a teleconference... -
CFM International, Inc., Supplement
Strategy & Execution Case Study5.00View Details Supplements the case. -
Singapore Airlines (C): Managing a Strategic Paradox
Leadership & Managing People Case Study5.00View Details Supplement to case IMD724. The C case takes a broader geographical view, while focusing on Singapore Airlines' strategic differentiation. The airline,... -
British Airways: Using Information Systems to Better Serve the Customer
Technology & Operations Case Study11.95View Details Explores the uses of scanning technology, interactive software, and powerful data bases to assist customer relations representatives in resolving customer... -
Lan Airlines in 2008: Connecting the World to Latin America
Strategy & Execution Case Study11.95View Details Lan Airlines operates three distinct models: low-cost for domestic short-haul flights, full-service for international routes; and an international cargo... -
United Breaks Guitars
Sales & Marketing Case Study11.95View Details When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms... -
Linear Air: Creating the Air Taxi Industry
Innovation & Entrepreneurship Case Study11.95View Details Linear Air is an air taxi start-up established to take advantage of the emergence of Very Light Jets, which incorporate new technology that cuts jet operating... -
HNA Group: "A Miracle in Civil Aviation"
Strategy & Execution Case Study11.95View Details Chen Feng and three others started Hainan Airlines in China during a historic transformation and privatization of the civil aviation industry. From a... -
WestJet: Building a High-Engagement Culture
Organizational Development Case Study11.95View Details WestJet Airlines had achieved a lot. The airline had taken to the skies only 13 years earlier, with three airplanes flying to five destinations. Now,... -
Singapore Airlines (A)
Technology & Operations Case Study11.95View Details New competition has led to doubts about Singapore Airlines' excellent reputation for in-flight services. The key to maintaining or improving service is... -
"The Mother of All (Pricing) Battles": The 1992 Airline Price War
Strategy & Execution Case Study11.95View Details Provides a narrative description of the price war in the U.S. airline industry that broke out in Spring 1992. -
Jan Carlzon: CEO at SAS (A)
Leadership & Managing People Case Study11.95View Details Describes Jan Carlzon's actions on assuming the CEO's responsibility at SAS in a time of financial and organizational difficulty. After tracing Carlzon's... -
Keddeg Company (A): Succession to the Next Generation of Small Business
Organizational Development Case Study11.95View Details A married couple who have a successful industrial B2B business evaluate whether or not to sell the business to two of their offspring, who are both entrepreneurial... -
Transaero: Turbulent Times
Finance & Accounting Case Study11.95View Details By January 2015, OJSC Transaero Airlines (Transaero) was the largest Russian open joint-stock airline and the second-largest airline carrier in Russia... -
Air Deccan (B): From Creating Change to Changing Creativity
Leadership & Managing People Case Study5.00View Details Supplement to Air Deccan (A): Changing the Face of Indian Aviation, product #907A01. By November 2005 Air Deccan, India's first low cost airline, had... -
Spaceport America, Public Sector Risk-taking, and Political Accountability
Global Business Case Study11.95View Details Sitting quietly in the heart of the New Mexico desert in the summer of 2014, Spaceport America (SA) housed little of the activity its supporters anticipated... -
The Rise and Demise of Airbus A380
Strategy & Execution Case Study11.95View Details Set in July 2021, this case talks about the launch and discontinuation of the very large aircraft, A380, by leading aircraft manufacturer Airbus. The... -
Jan Carlzon: CEO at SAS (B)
Leadership & Managing People Case Study5.00View Details Summarizes Carlzon's new focus externally on building alliances and acquiring travel service companies. Describes the financial problems resulting from... -
Airbus vs. Boeing (A)
Global Business Case Study11.95View Details Looks at the development of the competitive actions between Airbus and Boeing from 1992 to 2006. Begins with the question of whether Airbus and Boeing...
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What Bad Things Could Happen? Risk Management at Jet Propulsion Laboratory
Strategy & Execution Other Article9.50View Details It's one thing to understand that all organizations must manage risk strategically. It's quite another to know how, precisely, to make strategic risk... -
Grounding of the Boeing 737 MAX 8 (B): The Road Ahead-Making the Boeing 737 MAX Flightworthy Again
Organizational Development Case Study5.00View Details In the short time between October 2018 and March 2019, two new Boeing 737 MAX 8 airplanes in different parts of the world were involved in deadly crashes.... -
Group Process in the Challenger Launch Decision (A)
Technology & Operations Case Study11.95View Details The night before the launch of the Challenger shuttle, officials from Morton Thiokol (Solid Rocket Booster manufacturer) and NASA participated in a teleconference... -
CFM International, Inc., Supplement
Strategy & Execution Case Study5.00View Details Supplements the case. -
Singapore Airlines (C): Managing a Strategic Paradox
Leadership & Managing People Case Study5.00View Details Supplement to case IMD724. The C case takes a broader geographical view, while focusing on Singapore Airlines' strategic differentiation. The airline,... -
OurPLANE, Teaching Note
Innovation & Entrepreneurship Digital ArticleTeaching Note for 909A22. -
British Airways: Using Information Systems to Better Serve the Customer
Technology & Operations Case Study11.95View Details Explores the uses of scanning technology, interactive software, and powerful data bases to assist customer relations representatives in resolving customer... -
Grounding of the Boeing 737 MAX 8 (A) & (B), Teaching Note
Organizational Development Digital ArticleTeaching Note for Case ISB283 -
Southwest Airlines/JetBlue Airways Case Series, Teaching Note
Leadership & Managing People Digital ArticleTeaching note for UV3544, UV0126, UV0127 and UV0128. -
Lan Airlines in 2008: Connecting the World to Latin America
Strategy & Execution Case Study11.95View Details Lan Airlines operates three distinct models: low-cost for domestic short-haul flights, full-service for international routes; and an international cargo...