The proposed merger of ad industry giants Omnicom and Publicis, forming the world’s largest advertising firm, promises to change the face of Madison Avenue forever.
Advertising’s Big Data Dilemma
An algorithm can never truly master the art of persuasion.
August 07, 2013
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.