4 CEOs Who Are Making Frugal Innovation Work

Creating high-quality products that are affordable, simple, and sustainable.

by

Navi Radjou

and

Jaideep Prabhu

by

Navi Radjou

and

Jaideep Prabhu

November 28, 2014

DEC14_28_480836991

Navi Radjou is a Silicon Valley-based innovation and leadership advisor. A TED speaker and winner of the 2013 Thinkers50 Innovation Award he is the coauthor (with Jaideep Prabhu and Simone Ahuja) of Jugaad Innovation (Wiley 2012). His latest book (with Jaideep Prabhu) is Frugal Innovation (The Economist in association with Profile Books and Public Affairs, 2015).
Jaideep Prabhu is a professor of marketing at Cambridge Judge Business School and the coauthor of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, described by The Economist as “the most comprehensive book yet” on the subject of frugal innovation.

Partner Center